February 10, 2026 - Gujpreneur

Business

Pulses Business in Gujarat: From Farmers to Startups Driving Growth and Exports

Pulses are part of daily life across India, but they are also big business – especially in Gujarat. On World Pulses Day, it’s a

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Priyanka Jatakia

Meet Jatakia and Priyanka Jatakia are the passionate founders of Gujpreneur aiming to inspire and empower change through entrepreneurship journeys of people around them.

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Meet @amitzorba.nexus , the mind behind @kokoro.in

Brands come and go. Communities stay. Amit Zorba

Brands come and go.
Communities stay.

Amit Zorba shares how Kokoro has evolved into a social impact enterprise, driven by a simple belief:

If you want to build a lasting business—
become useful. Become essential.
Like Tata. Like Amul. Like Reliance.

The future, he believes, belongs to businesses that feel less like brands
and more like belonging.

This isn’t a growth strategy.
It’s a mindset.

#Gujpreneur #Kokoro #SocialImpactBusiness #CommunityOverBrand #Entrepreneurship

Trends don’t arrive loudly.
They enter quietly—through culture.

When asked what’s next after matcha, Amit Zorba spoke about Hojicha—a roasted form of matcha with a deeper, gentler flavour.

And when it comes to entering India’s crowded tea space?

“One thing is clear,” he says.
Tea already lives in every Indian heart.

The real question isn’t competition.
It’s connection.

This reel isn’t about trends.
It’s about understanding people.

#Gujpreneur #TeaCulture #Hojicha #IndianBeverages #FounderInsights

Matcha isn’t the problem. The way we consume it

Matcha isn’t the problem.
The way we consume it is.

According to Amit Zorba, founder of Kokoro, pure, high-quality matcha has real benefits—especially when consumed at the right time.
In fact, when taken in the evening without syrups or creams, it can even support better sleep.

But when trends turn into shortcuts, the purpose gets lost.

So is matcha a wellness drink…
or just another Instagram trend?

Watch till the end for a perspective most reels won’t tell you.

#Gujpreneur #Kokoro #MatchaTruth #FoodTrends #ConsciousConsumption

‘Utsav Amar Jaati, Amar Gotra.’ For Amit Zorb

‘Utsav Amar Jaati, Amar Gotra.’

For Amit Zorba, work is not separation — it’s celebration.
Joy fuels creation.
Fun fuels consistency.

This philosophy shaped Kokoro — and a coffee culture Ahmedabad had never seen before.

#FounderPhilosophy #Kokoro #WorkWithJoy #Gujpreneur

He didn’t just start a coffee brand. He started