Jodi Aisi Ki Nazar Na Lage: How Vadilal x Hide & Seek Turned a Cultural Expression Into a Marketing Strategy
In India, when something is exceptionally good, there is a familiar reaction: Nazar na lage. Vadilal and Parle’s Hide & Seek found an interesting way
![A planned product placement. An unexpected celebrity reaction. Publicity that travelled from KBC to Netflix.Gowardhan Ghee’s viral moment with Saif Ali Khan reveals an interesting side of modern marketing, where paid visibility can evolve into organic conversations and earned media.But what made this moment travel beyond its original advertisement, and what can today’s brands learn from it?Swipe through as Gujpreneur decodes the marketing behind the moment.Read the complete case study on Gujpreneur(Link in bio)[Gowardhan Ghee, Saif Ali Khan, KBC, Netflix, Brand Marketing, Organic Marketing, Earned Media, FMCG Marketing, Marketing Case Study]#Gujpreneur #MarketingDecoded #BrandStrategy #ViralMarketing #brandbuilding](https://www.gujpreneur.com/wp-content/plugins/instagram-feed/img/placeholder.png)