Vitalspace, a leading real estate consultancy based in Ahmedabad, has recently upgraded its website to make property discovery simpler and more intuitive for buyers. Alongside this upgrade, the brand was also offering some of its best property deals leading up to Diwali. The key objective of the campaign was twofold. First, to announce a smoother, smarter, and more efficient real estate search experience through the new website features. Second, to create strong awareness around the limited period festive deals and position Vitalspace as the solution to the tiring and confusing property search process.

The Campign was initially launched during peak navaratri season in Ahmedabad, where every next person embraces the idea of being in a circle while playing garba, while hating the tiring circles of looking for a property, meeting a broker, going on sight visits, finding out it’s out of budget or not how they wish it to be, or in a distant location, and the circle continues. Vitalspace, created in intrigue with teasers that the campaign might be about Navaratri, and then brought them to the solution of endless property ke chakkar through revealers. The campaign worked wonders in its first year, hence the same concept was used as a recall to promote this year’s objectives.

High net worth individuals and serious homebuyers Urban families are actively searching for residential properties Investors looking for verified properties and clear information

Real estate communication is often cluttered with repetitive price driven messaging, making it difficult to stand out. Additionally, Navratri is a high noise period for brands in Ahmedabad, with most content competing for attention through festive visuals. Another key challenge was to explain functional website upgrades simply and engagingly, without making the communication feel technical or sales driven. The campaign needed to balance festive relevance, brand recall, and deal awareness while keeping the tone relatable and culturally rooted.

The campaign began with intrigue led teasers that visually and culturally resembled Navratri content. This allowed the brand to seamlessly enter conversations during the festive season without appearing disruptive. The reveal phase then connected the metaphor of circular movement to the real problem of endless property search cycles. The messaging clearly communicated that buyers do not need to keep running in circles when Vitalspace already offers verified properties, smart filters, video listings, and curated deals in one place. The concept had delivered strong results in the previous year, which led the brand to reuse it as a recall driven idea while aligning it with the new website upgrade and festive offers.

The campaign led to a 600% increase in leads while significantly strengthening brand awareness across Ahmedabad. Its strong on ground presence helped build trust and recall among property seekers. VitalSpace began to be perceived as a reliable and serious real estate platform, not just another listing portal.

The campaign sparked strong curiosity and conversation among property seekers, with many recalling the visuals even before visiting the platform. Users related deeply to the insight of endless property “chakkars,” making the message instantly relatable. Builders and brokers also acknowledged the campaign’s visibility, reinforcing VitalSpace’s growing credibility in the market.

Parth pandya. Design and Direction