Under the bright lights of Sabarmati Riverfront, a spectacle commands attention. Near the airport stretch, romance meets branding scale. A 17-foot melting ice cream dominates the skyline confidently. The structure is created by Vadilal Ice Creams. It features a choco-dipped bar with glossy chocolate drips. The chocolate flows downward in slow, dramatic shine. During Valentine’s Week, Ahmedabad turns into an experiential hotspot. The installation blends art, nostalgia, and romance strategically. It has become the city’s sweetest backdrop for love stories. A bold activation. A powerful experiential marketing statement.
Strategic Location and Cinematic Ambience
The installation stands strategically along Sabarmati Riverfront against a glowing skyline. It attracts steady visitors from early evening until late night. Soft golden lights dramatize the flowing chocolate drips beautifully. The ambience feels cinematic, immersive, and visually powerful. This activation goes beyond simple décor. It creates a carefully designed experiential moment.
Gen Z couples treat it as a bold statement. They see a reel waiting to be created. As Valentine’s Day approaches, couples stage dramatic proposals. They share heartfelt confessions beneath the bitten ice cream top. Young partners kneel under the towering structure confidently. Rings sparkle against glossy chocolate textures. Friends cheer loudly and record every second. Crowds gather and amplify the celebration naturally.
Vadilal Ice creams mascot Vaddy energises the atmosphere instantly. The excitement spreads across the riverfront quickly. Social media accelerates the campaign’s momentum rapidly. Feeds overflow with reels, stories, and tagged moments. Drone operators capture sweeping aerial visuals. Creators upload slow-motion proposal clips across platforms. Groups pose beneath the dripping chocolate dramatically. The installation drives high share-ability and engagement.
Couples now add the Melting Ice Cream to rituals. They arrive determined to melt their crush. The headline fuels captions, hashtags, and creative extensions. Organic buzz expands far beyond physical footfall. What starts as an installation evolves into a movement. Experiential marketing turns into cultural conversation.
A Campaign That Connects Generations
Yet, the charm of the installation is not limited to one generation. Golden couples have been spotted walking hand in hand, sharing Vadilal cones at the base of the sweet monument. Couples have renewed personal commitments while sharing joyful moments beneath the dripping chocolate. Families organize photos, children look on in wonder, and grandparents share stories of their first dates over ice cream, proving that certain memories remain fresh forever, just like our favorite ice cream flavors.
For Amdavad, the installation goes beyond marketing; it has transformed into a public space that celebrates shared memories. Vadilal, a brand born in Ahmedabad, remains a vital part of the city’s identity. Through this towering ice cream bar, the company has created a joyful experience that evokes a range of emotions. By blending vintage sweetness with contemporary flair, the brand has turned an ice cream bar into a tribute to love.
As Valentine’s Day approaches, the celebration reminds us that love, like ice cream, should be enjoyed before it melts away. The Sabarmati Riverfront is offering moments that linger long after the chocolate stops dripping, from grand proposals and playful crush confessions to anniversary dinners and friend photos.
This Valentine’s Week, come to the glow of the river, pose beneath the melting masterpiece, and make your story a part of Ahmedabad’s sweetest celebration, one scoop, one smile, and one memory of a lifetime.
Melt your crush before the Ice cream melts away at Sabarmati Riverfront.
At Gujpreneur, we decode such Gujarat-born brand strategies. Because Dhando is not noise. It is intelligent execution.
