Some leadership appointments are about filling a position. Others signal how a business group intends to shape its future.
Avdhesh Jani’s association with Pugalia Group is one such move. At a time when businesses compete as much on perception and customer experience as they do on products, Pugalia Group is strengthening its focus on brand-building, communication, and customer engagement across its growing portfolio of businesses.
For Avdhesh, the role goes far beyond traditional marketing responsibilities. Reflecting on this new chapter, he says:
“Brand building is not limited to logos, designs, or campaigns. It is about understanding the legacy of the business, the people behind it, the customer experience, and the values the organisation stands for.”
That philosophy reflects the changing role of marketing in modern businesses. Strong brands today are built not just through advertising, but through consistent experiences, authentic storytelling, and long-term trust. One of the most unique aspects of Avdhesh’s position is the scale and diversity of the businesses he will help shape.
While Gallops, one of Gujarat’s most recognised automotive brands, remains a key pillar of the portfolio through brands such as BMW, MINI, BMW Motorrad, Hyundai, Kia, Mahindra Personal Vehicles, and Tata Commercial Vehicles, his responsibilities extend far beyond the automobile sector. He is also taking care of Pawfect, a pet lifestyle platform, other businesses and personal branding of the promoters.
Few marketing leaders get the opportunity to influence such a diverse mix of industries under one umbrella.
That diversity creates both complexity and opportunity.
“The opportunity ahead is to build a stronger and more consistent group-level communication approach while allowing each business to maintain its own distinct identity.” – Avdhesh Jani
Achieving that balance is often what separates strong companies from enduring business groups. Every business serves a different audience, operates in a different market, and carries a unique value proposition. Yet all must contribute to a larger, unified vision.
Another aspect of the role that excites Avdhesh is the opportunity to work closely with the leadership driving these businesses forward.
“One of the most meaningful parts of this role is working closely with the promoters and understanding their vision, personality and approach to business. Aligning that with the larger brand narrative is both challenging and enriching.” – Avdhesh Jani
In many ways, this is where modern brand-building begins; not in campaigns, but in understanding the people and purpose behind the business. Within the automotive business specifically, Avdhesh sees significant opportunities to deepen customer engagement and strengthen relationships beyond transactions.
“Customer engagement can be strengthened through better digital communication, experience-led campaigns, delivery moments, service communication, customer stories and community-building initiatives.” – Avdhesh Jani
The statement reflects a broader shift happening across industries. Customers no longer connect with brands only when making a purchase. They engage through experiences, communities, content, and ongoing interactions that build loyalty over time.
As Gujarat’s business ecosystem continues to diversify, strategic marketing leadership is becoming increasingly important. Organisations are no longer competing solely on products or pricing. They are competing on trust, visibility, customer experience, and the ability to tell a compelling story.
For the Pugalia Group, this is not simply a leadership transition. It is an investment in creating stronger brands, clearer narratives, and deeper customer connections across multiple industries. And in a marketplace where attention is easy to gain but trust is difficult to earn, that may be one of the most valuable investments a business can make.
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