Adhyay Wellness is a skincare and wellness brand that aims to remind us to take a gentle pause for refreshment. It is not just another skincare or wellness brand. It believes that well-being comes from consistent, mindful rituals rather than fast miracle products. They don’t promote quick fixes and overnight transformations. Adhyay Wellness is built on the idea of beauty and health being a slow, intentional process. Formerly known as Nabhi Sutra, Adhyay wellness is deeply rooted in ancient wisdom.

Founded by serial entrepreneur Swati Vakharia, the brand started with a single, powerful practice—belly button oiling, or Nabhi Chikitsa. The concept got acceptance and admiration too. It got featured on Shark Tank India Season 3, proving its relevance in today’s fast-paced wellness ecosystem. It nurtures the core of the body and not just the feels.

But Swati’s journey didn’t begin with oils or Ayurveda.

Beginning of Nabhi Sutra

With over 15 years of entrepreneurial experience, she has been a multi-domain leader—from founding an IT firm to running a women-centric digital magazine (Women Planet), and even leading a charitable trust for menstrual hygiene education (Muskaan). Her quest for holistic healing began during motherhood. Like many women seeking change, she also reached Ayurveda for her answers. In the process, she found a pure, rich philosophy, and it had to be shared.

Nabhi Sutra took birth in 2019, co-developed with her cousin, who is an Ayurvedic doctor. It started from Vadodara and have now reached heights. The brand got immediate success, not because they followed trends but because they tapped into something deeper. Authenticity, healing, and simplicity- that’s their formula.

“As a woman entrepreneur, building Adhyay Wellness has been a journey of turning personal healing into a larger purpose. I believe in the strength of intuition, consistency, and empathy — values that not only define the rituals we create but also the way we lead. If my story can inspire even one woman to take the first step toward her vision, I’ll consider it a privilege.” – Swati Vakharia, founder Nabhi Sutra

Adhyay Wellness and its vision

Now reimagined as Adhyay Wellness, the brand’s vision has only grown more expansive. Adhyay means ‘chapter’, it hinted a new beginning. One where rituals are not rare, but one which anchors our lives. Adhyay explains how Ayurveda is not just herbs and oils. It is how you live life every single day. The brand focuses on Dincharya, the ancient concept of natural cycles in daily routine. It includes walking with the sun, massaging the body, nourishing the senses, and honouring time out along with self-care.

Some of Adhyay’s upcoming offerings reflect this beautifully. The Marma Points Massage Wand isn’t just a tool—it’s an invitation to tune into your body’s energy points, reduce stress, and activate healing. Similarly, the Netra Neti Neem Eye Cups recall a lesser-known but powerful ritual of Ayurvedic eye cleansing, a practice that brings clarity not just to the eyes, but also to the mind.

This focus on “routine before results” is what sets Adhyay Wellness apart.

Rooted in tradition

In an industry flooded with instant promises and flashy activities, Swati and her team are doing something radical—they are slowing down, for a better future. They are educating the consumers on what to use, and also teaching why and how. Every product is backed by in-depth research, making sure it integrates effortlessly staying rooted in tradition.

Take their recent innovation, the Shata Dhauta Ghrita-based product range. Shata Dhauta Ghrita, or 100 times washed ghee, is an ancient remedy that cools, heals, and rejuvenates the skin. With formulations like the Nirva Skin Repair Emollient and Palash Ghee Body Lotion, Adhyay has managed to bring this deeply traditional preparation into a jar that fits right into a modern vanity—bridging the gap between what once was and what is needed now.

But the brand isn’t just about selling products. It’s about restoring trust in time-tested practices. About creating a routine your path is intuitive rather than overwhelming and rituals become second nature. Yes, it isn’t easy for beginners, it can be an intimidating space to occupy. Swati’s genius lies in distilling this vast science into approachable, desirable experiences. Her goal is not to modernize Ayurveda but to make its essence accessible—without dilution.

Conclusion

Swati’s efforts haven’t gone unnoticed. She has been featured in Fortune India Exchange, Forbes, YourStory, Hindustan Times, DNA, and more. But she remains grounded in her mission: to keep discovering forgotten rituals from India’s boundless wellness heritage and bring them back—refined, relevant, and ready for today.

In a world where trends are fleeting, Adhyay Wellness is building something lasting without making much noise. They only expect trust in time, returning to rituals and faith that the most beautiful transformations are the slow ones.

For more stories on such purposeful businesses, form a routine and give a slow read to Gujpreneur!