Stop Scrolling, Start Rolling

Agency Name: Reflect Branding

Brand Name: Ballers

Brand Type: Entertainment

Contact Email: [email protected]
Website: https://reflectbranding.com/
Instagram: https://www.instagram.com/reflect_branding/
LinkedIn: https://www.linkedin.com/company/reflect-branding/

Name or Title of the Campaign: Stop Scrolling, Start Rolling

Launch Month of the Campaign: July 2025
Duration of the Campaign: July 2025
Type of Campaign: Brand Awareness
Campaign slogan, Tagline, or Theme line: Stop Scrolling, Start Rolling

Key Objective of the Campaign:

To lead people to Ballers India and let them experience its best in class bowling, gaming, and sports. The aim is to build awareness and increase footfall by inviting visitors to immerse themselves in the vibe of each zone.

What was the core idea or insight behind the Campaign?

To make the spaces come alive through authentic moments and expressive storytelling.

Who was your Target Audience?

Young college students, teenagers, parents of school going kids

On which Platforms did the campaign run? Ambient Media (cinema, mall, and other) Influencer Profiles Meta

Any obstacles or last minute issues during campaign creation or launch?

Each zone at Ballers India has its own personality, bright arcade lights, the pace of bowling, the sporty vibe of pickleball, which made it tricky to craft one consistent visual language. We needed to balance fun with clarity, and style with relatability. The challenge was to bring all these experiences together in a way that felt seamless, effortless, and true to the brand’s energy.

How were these challenges handled?

By choosing the right cast, styling direction, and visual mood, we were able to capture Ballers India just as it’s meant to be experienced. Shivam Shah, Devarshi Shah, Vidhi Parikh, and Saloni Raval brought the spaces to life with natural expression and movement, supported by styling from Vrinda Saraf and photography by Devang Patel. With Tangerine Box shaping the final visual language, the campaign reflects a lively, immersive world where people can play, compete, and simply enjoy being in the moment.

What impact did the campaign create for your brand or business?

Brand Awareness

What response or feedback did you observe from your target audience or market after the campaign?

We saw an increased footfall once the campaign rolled out

Campaign's Assets

Core team members involved (Name & Designation), and Their Specific roles in the campaign:

Meet Jatakia Founder Mihika Shah Brand Manager