International Men’s Day, observed on 19 November, serves as a global reminder to acknowledge men’s mental health, well-being, emotional balance, and positive contributions to society. While the conversation around men’s wellness continues to evolve, one of the most transformative shifts happening. Today is the rise of self-care and grooming awareness among men in India. In Gujarat, this shift has given birth to an impressive lineup of homegrown grooming brands that combine innovation, clean formulations, cultural relevance, and modern aesthetics.
Today’s men seek authenticity, sustainability, and products that truly work. From beard-care essentials and skin-brightening solutions to advanced hair serums, fragrances, and even men’s makeup. Gujarat-based brands are leading this change with purpose-driven offerings. These companies are not only redefining grooming but are also empowering men to embrace confidence, hygiene, and personal expression without hesitation.
This International Men’s Day, we spotlight Gujarat’s most influential grooming brands, each built on craftsmanship, research, natural ingredients, and a deep understanding of what men truly need. Their vision extends beyond grooming; it supports a larger cultural shift toward self-care as strength, not vanity. These brands symbolize Gujarat’s entrepreneurial power and India’s growing commitment to men’s wellness.
1. Men Deserve
Men Deserve, founded by Chirag Vekariya in 2017 in Rajkot, is one of Gujarat’s most recognized men’s grooming and styling brands. It offers paraben-free, sulphate-free, cruelty-free formulations designed for modern grooming routines. Their product line includes anti-dandruff shampoos, keratin-infused conditioners, strong-hold styling creams, clay wax, vitamin C serums, SPF moisturizers, and beard softeners. The brand also curates grooming kits that bring hair, skin, and beard care into a single regimen. With natural ingredients, essential oils, and performance-driven solutions, Men Deserve empowers men to maintain clean, confident, and stylish looks every day.
2. Vini Cosmetics
Launched in 2011 under Vini Cosmetics by Darshan Patel, Ahmedabad-based Fogg revolutionized India’s deodorant market with its “No Gas, Only Perfume” formula. Fogg’s men’s grooming line includes premium deodorants, long-lasting scents, and signature variants such as Fogg Master Oak and Napoleon Intense. The brand blends global perfumery standards with Indian climatic needs, ensuring strong projection and all-day freshness. Known for reliability, affordability, and mass appeal, Fogg has become a household name across India and global markets. Its continued innovation in body sprays and Eau de Parfums reinforces Gujarat’s leadership in FMCG-driven grooming essentials.
3. Yaan Man
Founded in 2021 by Rahul Shah in Ahmedabad, Yaan Man is India’s first dedicated men’s makeup and grooming brand, created to break stereotypes and normalize male beauty practices. Featured on Shark Tank India 2025, the brand offers tinted moisturizers, foundations, perfection sticks, primers, setting sprays, and skincare essentials such as face wash and gel moisturizers. Their curated sets Navigator Range, Ultimate Set, and Arsenal Kit provide complete routines for confidence and camera-ready clarity. Yaan Man stands for empowerment, self-expression, and redefining masculinity in a modern, authentic, and unapologetic way.
4. Whiskers
Whiskers, founded in 2017 by Aakash Goswami, Anup Goswami, Rannvijay Singh Singha, and Hardik Varia in Ahmedabad, offers a comprehensive grooming line for men and women. Known for its beard oils, beard wash, and beard softeners, Whiskers also excels in hair serums, aloe-based face washes, walnut scrubs, body lotions, tattoo aftercare, and signature perfumes. The brand infuses natural ingredients like baobab oil, apricot extract, and aloe vera to create effective grooming experiences. With a lifestyle-driven approach, Whiskers has positioned itself as a bold, youthful brand redefining self-care for the modern Indian man.
5. Brillare
Brillare Science, founded in 2009 by Jigar Patel in Ahmedabad, is a clinically driven hair, skin, and body care brand known for its “Zero Chemical” approach. For men, Brillare offers solutions for hair fall, dandruff, scalp nourishment, acne-prone skin, dullness, and sun protection. Their products built on active botanicals like rosemary, caffeine, redensyl, lotus, and orange extracts prioritize deep repair, not cosmetic cover-ups. With oil shots, serums, sulfate-free shampoos, and dermatologist-approved formulations, Brillare enables men to adopt result-oriented self-care backed by research and transparency.
6. Pearl Shaving
Founded in 1990 by Dipesh Patel in Jamnagar, Pearl Shaving is India’s finest manufacturer of premium wet-shaving tools and grooming accessories. Known for their brass-built safety razors, magnetic single-edge razors, and synthetic shaving brushes, the brand promotes sustainable, luxurious grooming. Their shaving kits include razors, brushes, stands, and natural shaving creamsideal for gifting and daily ritualists alike. Pearl Shaving blends craftsmanship with precision engineering, making it a global competitor in the traditional shaving category.
Conclusion
As grooming becomes an essential part of men’s well-being, Gujarat’s homegrown brands are setting new standards in quality, innovation, and authenticity. From research-backed formulations to make up for men, from traditional razors to botanical skincare, these brands reflect the evolving definition of masculinity and self-care. This International Men’s Day, celebrating these innovators means acknowledging a broader cultural shift: men embracing self-care with confidence and pride.
Gujarat continues to emerge as a powerhouse of consumer-brand innovation, and these grooming labels exemplify its entrepreneurial spirit.
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