Gujarat does several things altogether, but something that it can ace is to celebrate any occasion. With soul, scale, and a perfect sense of Dhandho- that’s what makes every ceremony here special. For Gujaratis wedding aren’t just ceremonies. They’re cinematic. Cultural. Commercial. A perfect mix of passion and profit.
And while the world drools over the glitz, we’re turning the lens toward the real architects of this empire — homegrown wedding planners who’ve built businesses on emotion, elegance, and entrepreneurial fire.
The Business of Love: Wedding Industry of Gujarat
Before it was common, before even Virushka wedding, Gujarati families were already turning their Lagan into a grand affair. Way long before destination weddings became a trend. For Gujaratis the celebration of love is a multi-million-dollar industry. On the seasonality of weddings, generations of weavers, jewellers, caterers, and artists based their businesses. They distilled cultural rituals into revenue streams.
However, it isn’t only about scaling but about storytelling. Marriage here isn’t limited to bride and groom and what they wish to do. It is a divided dream of whole family to have a big fat Indian wedding calling 500-1500 guests or more. Every family has a different story, wishes, requirements, and narrative for the wedding. The entrepreneurial spirit of Dhando in Gujarat fuelled the state’s rise as a wedding industry giant. It created a new kind of Gujpreneurs who redesigned the way weddings are celebrated.
Yes, you got it right! I am talking about the unsung heroes of the wedding industry. Along with creating businesses, they are building legacies maintaining traditions for the generations to come.
Wedding Visionaries– The Elite Six making weddings special beyond Gujarat
1. Pristine Paige by Purva Patel
Purva Patel’s Pristine Paige events have curated more than 200 luxury weddings, 80 corporate events, and 50 mega shows. They are into this industry since last 16years. Notably, they achieved a milestone celebration in Udaipur. It blended heritage grandeur with immersive experiences, featuring personalized elements like handwritten lyric scrolls and a Mughal court-inspired ballroom.
2. Scarlet Concepts by Priyam Kapadia
Scarlet Concepts has executed over 200 weddings across 45+ cities. It was established by Priyam Kapadia in 2013 with his partners. They specialize in sophistication and attention to detail. Their portfolio reflects bespoke weddings like the Royal Varmala at Jag Mandir, Udaipur.
3. True Events by Dr. Jaydeep Mehta
The first Indian to receive a Doctor of Honours in Event Management is Dr. Jaydeep Mehta, founder of True Events. His events company specializes in high-energy, large-scale celebrations, including the 21st CREDAI NATCON convention’s official planning. What’s their expertise? Curating grand experiences that are luxurious yet rooted in tradition.
4. Destination Wedding Planner – Shreem Events by Devanshi Patel
Shreem events specialize in luxury wedding planning. Based in Mumbai, and led by Devanshi, they have planned 650+ weddings globally. They have been featured in Forbes, Vogue, Khaleej times and more. Shreem has also won WeddingSutraAward. Having a Gujarati base, they have also planned weddings of Hardik Pandya- Natasha, Viraj Ghelani-Palak Khimavat, and many other reputed Gujarati celebrities. Shreem Events is also going to announce something super soon for their upcoming event in Gujarat.
5. Artistry Events by Aakash Shah
Led by Aakash shah, Artistry events gained national gaze as they lead the planning for the high profile wedding. Whose? The classy wedding of Jeet Adani, son of industrialist Gautam Adani, to Diva Shah in February 2025. It was a masterclass celebration integrating tradition with social impact, they featured collaborations with NGOs, and over 500 artisans who crafted elements like handwoven crochet flowers and cane-weave furniture. To orchestrate such a multifaceted event, underscores Shah’s expertise in managing large-scale culturally-rich weddings.
6. Amaahyaaj by Heena Patel
For over 19years, Amaahayaaj has been crafting bespoke floral designs. It is founded by Heena
Patel. They have been characterized by the use of the natural elements. Those elements include fresh green banana bunches, handmade wooden parrots, and temple bells, creating immersive and culturally rich wedding environments.
Beyond the Glamour: The Economy Behind the Celebrations
Alongside extravagant planners and designers, Gujarat’s wedding boom is a ripple effect of entire ecosystem. It spans caterers, makeup artists, florists, transport providers, Mehendi artists and so many others. The Shaddi here is a grand affair but also a blooming industry powered by numerous artisans and small businesses.
From humble pan vendors with 1000 flavours of pans to wedding social media manager, they fly across continents. Every player in the wedding ecosystem of Gujarat has a crucial role to play. They turn each wedding into a masterpiece working in perfect harmony in the ocean of chaos.
The Future of Gujarat’s Wedding Industry
These elite six planners and designers aren’t just transforming weddings; they’re fulfilling what it means to run a wedding empire. They’ve escalated Dhandho into an art form. Not only creating business but curating experience that makes their events far better than others. Balancing personal choices and resonating it with clients’ mindset and dream wedding.
Every year there’s a new trend into the wedding industry and it includes tons of people into it. It’s a dynamic business ecosystem. These wedding designers, tells each story with love, care and efforts leaving indelible mark on the families and guests.
To connect, amplify and celebrate the spirit of Gujarat is in our DNA. Discover the stories, and insights that holds the future of entrepreneurship. Your story starts with Gujpreneur!
It’s in our DNA to connect, to amplify, to celebrate the spirit of Gujarat. Discover the stories, the insights, and the future of our entrepreneurship. Your story starts here.
