When you think of aprons, style is rarely the first thing that comes to mind. But Blaconyx, founded by Gujarati entrepreneur Deepak Bhansali, is changing that perception.
In this feature, we explore how one man transformed a basic workwear item into a statement of creativity, quality, and inspiration. His story is a reminder that the right idea, paired with persistence, can redefine an entire market.
Blaconyx is India’s first specialised premium apron brand. Known for blending creativity, quality, and functionality, Blaconyx transforms everyday workwear into stylish statement pieces worn by chefs, baristas, and hospitality professionals across India and beyond.
The Spark That Started Blaconyx
Deepak’s journey began long before Blaconyx. He grew up in a family deeply rooted in the textile trade. At just 17, he joined the family business, learning the craft and the challenges that came with it.
Over time, the industry’s long credit cycles and bad debts became frustrating. “I wanted a business model where payments were upfront and creativity had no limits,” he recalls.
The idea came from noticing a gap: premium aprons simply didn’t exist in India. Restaurants relied on basic designs. Cafés barely had an apron culture. People who cared about apron quality had to import them or get them custom-made by tailors.
That gap sparked a vision. On 26th September 2022, Blaconyx launched as India’s first specialised premium apron brand with a mission to elevate everyday workwear.
From Idea to Execution
The path to Blaconyx wasn’t straightforward. In September 2021, inspired by Shark Tank India, Deepak first explored creating a caps brand. He invested months into designs, samples, and factory visits. But by February 2022, he realised the creative spark wasn’t working.
While researching other ideas, he found an Instagram profile of someone in his hometown wearing a leather apron. He reached out, explained his idea, and borrowed the apron for a few days. That small step set the foundation for Blaconyx.
The first sample, however, was far from perfect. The leather quality was poor, the fit uncomfortable, and it draped badly. Worse, trial runs revealed leather aprons were unsuitable for India’s hot kitchens. Four months of sourcing and supplier work had to be scrapped.
But giving up was never an option. Deepak shifted focus to premium cotton aprons, sourced fabrics carefully, and collaborated with a designer friend. The new samples were tested with chefs & baristas, and the feedback was overwhelmingly positive.
“Too many people wait for the “perfect product” or “perfect time,” but in reality, both are myths. When I started Blaconyx, not everything was in place — but taking that first step taught me more than any amount of planning could.” – Deepak Bhansali
A Diverse Range of Premium Workwear
Blaconyx has expanded its collection far beyond basic designs, offering a wide variety of premium aprons and accessories. They offer specialised ranges like Bib Aprons, King Bar Aprons, Luxury Aprons, and Half Waist Aprons. For culinary professionals, The Cook’s Aprons, Kitchen Essentials and Pottery Aprons combine durability with style, while exclusive collections like the Peter Series and Carter Series bring unique character to workwear. Blaconyx offers a range of products proving that every detail — big or small — can reflect quality and creativity.
Milestones and Growth
Today, Blaconyx has supplied over 20,000 aprons across every major city in India. They have also reached international markets, with exports to countries like Australia.
More than 300 cafés and restaurants now use their aprons daily. One of their proudest achievements is a 90% repeat order ratio. Many clients who placed their first order in the early days are still loyal customers.
Another turning point came when a client requested uniforms for 600 staff members. Despite never working on that scale, Blaconyx delivered successfully. “It proved our adaptability and the trust we’ve earned,” says Deepak.
Collaborations with Big Names
Blaconyx aprons are now worn in some of the country’s most prestigious hotels, including the Taj Mahal Palace, St. Regis, Mariott, and Hyatt.
They have also collaborated with leading brands like Adani Wilmar, Hocco Ice Cream, The Hazelnut Factory, Aramness, Raw Collaborative, and Molecule India. A proud moment came when a Blaconyx apron appeared in an Everest Masala TVC, giving the brand national visibility.
“Most collaborations happened organically,” Deepak says. “Our Gujarati roots taught us the value of relationships. That trust, combined with consistent quality, brought opportunities.”
Vision for the Future
In the next five years, Deepak’s vision is simple. When anyone in India thinks of aprons, Blaconyx should be the first name they recall.
He wants aprons to be more than just workwear. “We’re blending art into our designs to make them style statements,” he shares. This approach, he believes, will inspire both Indian and global markets.
The brand is also entering the chef coat market with the same focus on premium fabrics, perfect fits, and innovative designs. For Deepak, the goal isn’t just to sell products. It’s to redefine the culture of premium culinary and creative workwear.
Advice for Aspiring Entrepreneurs
Deepak’s advice to young entrepreneurs especially in Gujarat – is to start now.
“Perfection can wait. The real lessons come after you begin,” he says. He encourages persistence, adaptability, and the courage to reach out to potential clients.
Many of Blaconyx’s collaborations began with a simple Instagram DM. “Be bold enough to connect. Rejection is part of the process,” he adds.
He also believes pairing Gujarat’s strong business culture with creativity is the way to stand out. “The market rewards originality,” he says.
From a family textile business to building a brand recognised in five-star hotels, Deepak Bhansali’s journey is true Gujarati inspiration. Blaconyx has proven that even a simple product can be transformed into a symbol of quality, style, and innovation.
His story is a reminder that with persistence, creativity, and a willingness to adapt, entrepreneurs can turn small ideas into big brands.
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