In a world where attention is the new currency and perception is half the product, Khushboo Solanki Sharma has built her own orbit. A computer engineer turned communication strategist, Khushboo is the founder & director of Zero Gravity Communications, one of Gujarat’s most respected and quietly disruptive brand agencies, one that believes in doing more with less and letting intent drive impact.

But long before Zero Gravity Communications came into being, Khushboo’s path was paved by choices that were both deeply personal and professionally bold.

From Code to Content

A graduate from Nirma University, Khushboo started her professional journey with L&T, where she spent five years in corporate communications and technology. However, life had other plans, and motherhood became the unexpected pivot in her career.

“I quit my job because of my kid. The role didn’t permit me to be there for both,” she shares.

Back in Ahmedabad, she began consulting independently for a B2B tech startup. What followed wasn’t a neatly drawn strategy, but a series of quiet, conscious experiments in the still-nascent digital content space.

“I was writing Gujarati copy for HUL as a weekend favour for a friend, and that’s when I realised I could make content beautiful.”

The Birth of Zero Gravity Communications

What started as a passion project quickly evolved into a studio model, small, lean, and fiercely driven by craft. “It was a few people’s club in the beginning, the entry was difficult,” she recalls. But despite rejections from every agency in Ahmedabad when she tried to apply, Khushboo turned the lack of opportunity into an opportunity itself. “I didn’t come from a business family. I hated negotiations. But this was never about business, it was about doing good work.”

Zero Gravity started out of a 400 sq. ft office, and many potential clients rejected them based on their size. But Khushboo knew she was building something different: a creative-first consultancy that preferred depth over scale, and clarity over chaos. They were doing digital long before it became a buzzword.

“I’ve had clients with me for 10–11 years. That doesn’t happen without trust, and we’ve earned that trust, not through fancy decks, but through how we think.”

#theideapeople

Today, Zero Gravity Communications defines itself as “#theideapeople”, but that simplicity is backed by years of work in decoding brand behaviour, understanding the Gujarati market, and navigating two starkly different client mindsets, “the old school ones who go by relationships, and the new-age ones who meet ten agencies before making a decision.”

From working with fewer brands to regional SMEs and national brands, Khushboo believes the magic isn’t just in the brief; it’s in reading between the lines.

“Sometimes, gut and pattern recognition matter more than data. Knowing what the other person is not saying, and solving for that, that’s what makes our work connect.”

The Pivot Point

Like many founders, 2020 brought a turning point for Khushboo. “It was a complete restructuring. We had to let go of people. I onboarded a new director. We introduced systems. And we started preparing for the generation ahead.”

She’s brutally honest about the shift in expectations Gen Z brings. “They’re different, not wrong. It’s our job, as millennials leading businesses, to guide, mentor, and build the right talent structure. The problem isn’t them. The challenge is us.”

That maturity also reflects in how she now views leadership. “At first, I was very emotional. I used to think of my team as family. But everyone has their journey. I’ve learned to separate the personal from professional.”

Starting Small with Big Conviction

Despite her success, Khushboo is not chasing size.

“I fear becoming a giant that just exists. I want to be disruptive, make a mark. Not everything needs to scale. Not every client is worth the chase. Don’t devalue yourself. If someone doesn’t get your attitude or your work, let them go.”

In an industry obsessed with awards and scale, she remains grounded.

“I sent our first project for an award in 2015. We won. In 2016, we didn’t. And I realised, awards are great for Bombay or Delhi, but in Ahmedabad, clients don’t care. It’s not our benchmark. Our work is.”

She’d rather work with JadeBlue than Coca-Cola, local over global, high-context over high-volume.

“We prefer decision-makers. SMEs, family-run brands, people who want to work with one agency, one mindset.”

Creative Confidence. Ethical Clarity. Human Systems.

Khushboo doesn’t shy away from saying what many in the industry won’t:

• “Profitability in the service business is hard.”
• “Don’t negotiate if it breaks your values.”
• “Most boring work is often the most rewarding.”
• “Your biggest freedom is to say no, to work, to people, to clients who don’t fit your ethics.”

And perhaps most importantly:

• “If you’re not a good employee, you won’t be a good entrepreneur.”

She’s also refreshingly tech-agnostic in a world dominated by AI hype.

“I’ve chosen not to add tech to my company. AI doesn’t scare me. I just don’t want to build something that’s temporarily huge and spiritually hollow.” She says.

Final Word: Just Start. But Start Well.

If she had to start over today, Khushboo says she’d build differently, more niche, more productised, more focused. “Discontent comes fast if you don’t define your purpose. Services don’t need investment. They need clarity.”

Her advice to future entrepreneurs is deceptively simple:

“Choose the ones where you can do deeper, more penetrating work. Work with alignment, not just ambition. Learn from everyone, juniors, seniors, peers. And never forget, ideas can come from anywhere. Even a 400 sq. ft office.” – Khushboo Solanki Sharma, Founder & Director, Zero Gravity Communications.

GUJPRENEUR is proud to be sharing the journey of Khushboo and how she built ZERO GRAVITY COMMUNICATIONS, after being rejected multiple times. She proudly carries her story of being rejected and making it big. Let’s learn from her story, not to drop our motivation.

For more such inspiring stories, you know you have got – Gujpreneur!