Khushi Advertising has joined hands with Nexus Ahmedabad One Mall. For what?
Khushi Advertising, which is India’s leading integrated Out-of-Home specialist, along with Nexus Ahmedabad One Mall, unveiled VERTIQ, a pioneering vertical-format digital screen. They launched it under the DOOH arm of the KHUSHI D3X media portfolio.
This marks not just a technological upgrade but a strategic media innovation, reflecting Gujarat’s fast-growing digital ecosystem. At Gujpreneur, we celebrate such daring collaborations that blend creativity with technology, bringing brands and customers closer than ever.
Let’s have a look at Khushi Advertising’s Journey
Khushi Advertising started its journey in 2005 with off-screen media in multiplexes in Ahmedabad. They started with the mission to transform the outdoor media marketing. Now, they have grown into the most trusted OOH name across India.
Acing to understand the audience behaviour and media trends, Khushi advertising is delivering immersive advertising experiences at malls, multiplexes, airports, and more. The company is well known for merging storytelling with innovation. KHUSHI D3X portfolio stands for design, dimension, digital. The recent addition of VERTIQ under this header shows their dedication towards brands engaging audiences in real-world spaces on a different level.
Nexus Ahmedabad One Mall – Where Gujarat Shops & Celebrates
Located in the heart of Ahmedabad, Nexus Ahmedabad One Mall is a premium retail and entertainment destination. The mall draws an impressive monthly footfall of 9,00,000+ visitors. It has 220+ stores, 70+ international brands, and 35+ restaurants.
It has the most vibrant atmosphere and the strategic central location, which makes it a preferred canvas for innovative advertising formats like VERTIQ. For top brands, families, and trendsetters, Ahmedabad one mall (part of Nexus Malls) is an ideal venue.
At Gujpreneur, we’ve often highlighted how modern Gujarat is blending commerce and culture, and this project fits right into that story. Let’s now shift towards understanding what VERTIQ is.
What is VERTIQ? A New Dimension in Storytelling
VERTIQ is not just a screen — it’s a statement in vertical digital design. It is prominently installed in the mall’s entrance. This 10.5 ft × 31.5 ft structure ensures visibility across all three levels- the ground, first, and second floor of the mall. What makes it truly stand out? Its format- the dropdown and curtain-raiser, offering brands with 10-second ad slot on a 2-minute loop. This ensures repeated brand exposure in a high-traffic, busy environment. It leads to a significant boost in recall and engagement among the roaming audience.
Driven by P2.5 indoor LED technology, the screen offers a 1280 × 3840 resolution. It supports 3D and anamorphic content, which provides motion-rich and crisp visuals that submerge viewers with brand stories.
Thinkers Behind the Launch
“Partnering with Khushi Advertising to launch VERTIQ marks an exciting chapter in our journey. As Gujarat’s leading retail hub, this vertical display offers a bold medium for brand storytelling,” said Nishank Joshi, Chief Marketing Officer at Nexus Malls, expressing his excitement over the collaboration.
VERTIQ is more than just a display — it enhances the overall shopping atmosphere. It reflects a future-forward vision of customer experience, where storytelling doesn’t wait for TV or mobile — it happens live, in real time.
Khushi’s Commitment to Impactful Advertising
“We’re thrilled to introduce VERTIQ — a bold step in vertical-format storytelling. It supports our mission of delivering not just visibility, but moments that stay with the consumer,” shared Chintan Doshi, Assistant General Manager – Business Development at Khushi Advertising, calling the launch a proud milestone.
VERTIQ is built on Khushi’s D3X pillars, ensuring that each ad merges design, dimension, and digital clarity. Brands now have a platform that offers more than reach — it offers emotional resonance.
Why This Matters for Brands & Gujarat’s Marketing Landscape?
Gujarat’s already blooming media and retail landscape has been added with immense value by the launch of VERTIQ. It gives an open arm to brands for experimenting with immersive storytelling, blending physical space, creativity, and technology. For brands, marketers, and entrepreneurs in Gujarat, it serves as an open platform to reach customers in real-time in new ways.
Conclusion
VERTIQ reflects a growing trend where technology becomes part of the shopping journey, not just a billboard in the background.
Khushi Advertising and Nexus Ahmedabad One Mall have together set a new benchmark — one that entrepreneurs, creators, and businesses across Gujarat can learn from.
This collaboration is a perfect example of what happens when daring meets design, and when vision meets vertical innovation. A type of story we champion at Gujpreneur — where innovation, scale, and vision meet purpose. Keep reading for more such marketing stories from Gujarat.
