Nidhi Shah has stepped into the role of Senior Manager – Marketing at PUMA, further cementing her position in the sportswear industry after a stellar stint as Marketing Manager.

An alumna of MICA, Nidhi brings a potent mix of brand strategy, consumer insights, and campaign planning to the table. Before her time at PUMA, she was an integral part of the Swiggy marketing team, where she led Pan-India content strategies, in-film integrations, and cross-brand collaborations.

She also carries significant agency-side experience from Leo Burnett, where she led brand strategy for top-tier clients including P&G, PharmEasy, Shaadi.com, and Birla Estates.

Nidhi’s career began in consulting and tech as a Business Analyst, but her transition into advertising and marketing has made her a dynamic voice in the consumer brand space.

A rising marketer with deep consumer understanding and bold creativity—Nidhi continues to make waves in the world of branding.

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