Ahmedabad-based SaaS startup Petpooja has raised $15.5 million (₹137 crores) in Series C funding. The round was led by Dharana Capital, an India focused growth stage investment firm. It included a mix of primary and secondary capital. Prominent investors joined, including Ashish Gupta, co-founder of Helion Ventures. Founders of Urban Company, Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra, also participated. Mukund Kulashesharan, Chief Business Officer at Urban Company, joined the round too.
This funding marks a key milestone for Petpooja. The company has become a backbone for restaurants of all sizes. Its cloud-based solutions simplify daily restaurant operations. Founded in 2011 by Parthiv Patel and Apurv Patel, the company has grown rapidly. Petpooja now powers over 1,00,000 restaurants across India, Middle East, the US, and Africa. It serves more than 140 cities and processes seven million orders daily. Petpooja leads India’s restaurant POS and management software industry.
Driving India’s Restaurant Revolution
Petpooja’s rise reflects India’s fast growing food service ecosystem. Restaurants are embracing digitisation to boost efficiency and customer experience. While others focused on delivery or discovery, Petpooja solved a deeper problem. It built a unified backend system for seamless restaurant operations.
The software handles billing, menu management, inventory, payroll, and analytics. It integrates online orders from multiple platforms into one system. The multilingual interface makes it easy for staff across regions. Its design is scalable and user friendly for any restaurant size. Petpooja’s reach extends beyond metros to Tier 2 and Tier 3 cities. The demand for restaurant tech is rising quickly across India.
With fresh capital, Petpooja plans to expand its product portfolio. It will introduce AI-powered automation and improve customer support systems. The goal is to provide actionable insights that improve profitability and experiences.
Investor Confidence in India’s SaaS Potential
Speaking on the funding round, Vamsi Duvvuri, Founder and Managing Partner at Dharana Capital, said:
“As India’s food service ecosystem undergoes rapid digitization, Petpooja has emerged as the core technology backbone for restaurants. Their customer-first approach, strong resilience, and continuous innovation have set them apart. We’re excited to support them in this next chapter of growth.”
For Dharana Capital, which has previously invested in innovative ventures like Urban Company, Zopper, Lenstra, NoBroker, Lillite, and Vayuuh, the investment in Petpooja reinforces its commitment to backing high-impact, tech-driven consumer solutions that can scale globally while creating value for local ecosystems.
A Vision for Global Expansion
Commenting on the partnership, Parthiv Patel, co-founder and CEO of Petpooja, said:
“This round marks an exciting new chapter for us. The partnership with Dharana Capital will help us accelerate innovation and build solutions that simplify restaurant operations while driving growth and profitability for our partners.”
Petpooja already has a presence in the UAE, US, and Africa. The new funding will deepen its international footprint and expand new markets. The company is focusing on AI-based tools for real world challenges. These include reducing wastage, improving supply chains, and enhancing customer engagement.
From Ahmedabad to the World
Petpooja’s story highlights Ahmedabad’s entrepreneurial spirit. The city continues to produce globally competitive startups. From a small local idea, Petpooja became a global SaaS leader. It proves innovation thrives beyond metro cities. Petpooja’s journey mirrors India’s broader startup evolution. It blends market understanding, frugal innovation, and scalable technology. Thousands of restaurant owners now depend on its software. They use it to digitize, automate, and grow their businesses efficiently.
A Defining Moment for India’s Restaurant Tech Industry
This Series C funding marks a defining moment for Petpooja. The company is ready to lead the next phase of restaurant innovation. Its focus remains on AI, automation, and smarter restaurant management. With thin margins and high competition, efficiency is vital for restaurants. Petpooja empowers them to work smarter and scale faster. It stands as a shining example of Indian innovation driving global impact.
About Petpooja
Founded in 2011, Petpooja is India’s top restaurant management platform. It serves 100,000+ restaurants across India, the UAE, the US, and Africa. The company employs over 1,600 people. Its mission is to simplify operations and enhance restaurant experiences.
About Dharana Capital
Dharana Capital invests in growth-stage, tech-led consumer businesses. Its portfolio includes Urban Company, Zopper, Lenstra, NoBroker, Lillite, and Vayuuh. The firm is backed by US university endowments and non-profit institutions. It supports ventures creating long-term, sustainable impact.
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