As environmental concerns are rising rapidly, entrepreneurs in Gujarat are taking a step. You must wonder, how? The answer is simple yet powerful. By building successful ventures, not just keeping profits in mind, but by shaping a sustainable future. Gujpreneur is going to spotlight one such inspiring example. Hiren Joshi, the visionary behind the force called Gathering Green. It is a venture that has taken up the mission of redefining how urban communities reconnect with nature. 

Hiren’s journey is a compelling model for businesses looking to make a difference. Also, an outstanding example for the sustainable NGOs in Gujarat and beyond. His work shows how sustainability can go beyond lifestyle and become a livelihood, too. On this Nature Conservation Day, we at Gujpreneur explore how one man’s green mission has become a catalyst for city-wide impact.

A Love for Nature Sparked a Lifelong Mission

For Hiren Joshi, sustainability began with a personal connection to nature. He felt deeply disturbed watching the growing distance between cities and the environment. That frustration soon transformed into action. Gathering Green initiated their idea as a modest afforestation effort. However, it quickly grew into something much bigger and efficient. 

The organization today leads lake restorations, waste management programs, climate education, along tree plantation drives. Stepping up with all these efforts, he proved that sustainable NGOs and businesses in Gujarat can be together. And it can truly make a difference in framing policies and creating a community, too.

Generating New Oxygen Banks in Cities

One initiation that stands out among many was the one that created a lasting community impact. Gathering Green, in collaboration with the Ahmedabad Municipal Corporation (AMC), planted more than 20,000 native trees. They used the Miyawaki method. Due to this, what was once a barren land has now turned into a blooming biodiversity park.

Residents didn’t just benefit from the green space—they became its caretakers. Children, families, and schools began visiting regularly. This example highlights how entrepreneurs in Gujarat can inspire ownership through nature-led transformation. It also underscores the role of local governments in enabling impactful environmental change.

Turning Passion into a Green Business Model

Hiren Joshi’s work is not confined to nonprofit efforts alone. Alongside Gathering Green, he also runs ventures like Atlas Green Blocks, Green Canes, and consulting services for green building certification. These varied revenue model chains make his environmental exertion economically viable, too.

Hiren’s team proves that sustainable NGOs and businesses in Gujarat can blossom in the space without compromising the values. How is it simple again? By manufacturing eco-conscious construction materials and guiding projects in the direction of IGBC certification.  All rooted in ecology – impact, income, and employment, all are generated by his businesses.

Earth Blocks for a Greener Urban Future

One of the most impactful solutions, ‘Atlas Green Blocks’, promotes Compressed Stabilized Earth Blocks (CSEB). 

These blocks are suitable for Indian climates, durable, and cost-effective too. They are made with minimal energy, using local soil. They are a substitute for energy-intensive fired bricks.

Being critical of sustainable cities, CSEBs also endorse circular building practices. For entrepreneurs in Gujarat exploring green infrastructure, materials like CSEB represent the future—functional, scalable, and eco-friendly.

A Growing Green Movement in Gujarat’s Cities

As policies slowly adapt, the private sector is leading the charge. According to Hiren, Gujarat’s construction ecosystem is increasingly open to green alternatives. Younger architects and responsible builders are asking the right questions—and seeking sustainable answers.

The Ahmedabad Municipal Corporation’s collaboration with Gathering Green further validates these efforts. Joint projects in waste collection, awareness, and urban greening have built public momentum. It is proof that public-private partnerships can scale the mission of sustainable NGOs and businesses in Gujarat to city-wide action.

Making Green the New Normal

Despite these wins, challenges persist. Eco-friendly substitutes are often mistaken for being expensive and impractical to use. Hiren came across that changing this mindset has played a role as the biggest hurdle. He still applies his strategy. What? Apart from being ethical, he believes in educating, engaging, and making green feel like the better option. 

By providing real-time demos and storytelling, Green Canes, Atlas Green Blocks, and similar brands show customers the real impact. Impact of their purchase being ethical, strong, and sustainable by watching it in actual presence. From home users to hotels, their audience is growing. This also highlights a new kind of consumer in Gujarat—someone who chooses value with values.

Encouraging the Next Generation of Greenpreneurs

For those wanting to venture into the green economy, Hiren offers timeless advice: start with genuine intent. Passion matters, but so does structure.

Hiren states, “Every initiative must balance purpose with profit to stay resilient, and keep going.” “I encourage every young entrepreneur in Gujarat and outside, to find a niche. Build solid collaborations, without compromising on your core values. Growth cannot to be linear when you’re building something meaningful.”

Nature Needs Participation, Not Perfection

As we mark Nature Conservation Day, Hiren Joshi reminds us that every small action matters. Whether you refuse a plastic straw, plant a sapling, or choose a green product, you contribute to change. 

“Nature thrives when people participate. Be that participant,” he says.

Conclusion

Gujpreneur stands strong for the stories like Hiren’s – building Gathering Green, Atlas Green Blocks, Green Canes. Such powerful stories need to be shared widely. They show us that it’s about purpose, people, and then progress, and not just about the planet. Such ventures keep the business ecosystem in Gujarat alive with purpose and vision. 

In the surrounding where the world races against climate change, let’s take a moment to reflect and act.  Sustainability is a way of life and not a trend. As Gujpreneur, we promise to bring such powerful stories to you, promoting a powerful way of living and livelihood.