Litmus Archives - Gujpreneur

Marketing

Do We Do Business for Digital Marketing, or Digital Marketing for Business?

In the rush of today’s online world, many brands seem to have forgotten a simple question: What is digital marketing really meant to do?

What’s trending

AmdavadNXT – Mobility Exhibition & Convening: Unlocking the Potential of Public Transport

Souk- A curated bazaar

Halwa by Amit Tandon

Meet Jatakia

Priyanka Jatakia

Meet Jatakia and Priyanka Jatakia are the passionate founders of Gujpreneur aiming to inspire and empower change through entrepreneurship journeys of people around them.

Read Next

Next Step: Saurabh Singhal joins Intas Pharmaceuticals

Vaneesha Banwet

Why Global Investors Are Backing Gujarat’s EV Supply Chain,Not Just EV Startups

Jugal Jadhav

B-Studios & Harfanmaula Films Announce 4-Films Slate: A New Era for Gujarati Cinema

Vaneesha Banwet

Instagram

What lasts longer — legacy or knowledge? Legacy

What lasts longer — legacy or knowledge?

Legacy gives you a starting point.
Knowledge gives you direction.

In traditional industries, legacy is respected.
In modern markets, knowledge is power.

Param Begani explains why the future belongs to those who understand more — not those who inherit more.

Some businesses don’t follow history.
They study it — then reframe it.

Full reel. Full perspective.

#GujpreneurOriginals #ModernLuxury #FounderMindset #carbón

Meet @parambegani , the mind behind Carbon. He did

Meet @parambegani , the mind behind Carbon.
He didn’t follow the diamond industry.
He chose to redefine it.

Carbon isn’t just about sparkle.
It’s about engineering trust.

Because the future of luxury
isn’t inherited — it’s built.

[Gujpreneur Originals, Diamond Disruption, Carbon, Founder Mindset, Gujpreneur]

Meet @amitzorba.nexus , the mind behind @kokoro.in

Brands come and go. Communities stay. Amit Zorba

Brands come and go.
Communities stay.

Amit Zorba shares how Kokoro has evolved into a social impact enterprise, driven by a simple belief:

If you want to build a lasting business—
become useful. Become essential.
Like Tata. Like Amul. Like Reliance.

The future, he believes, belongs to businesses that feel less like brands
and more like belonging.

This isn’t a growth strategy.
It’s a mindset.

#Gujpreneur #Kokoro #SocialImpactBusiness #CommunityOverBrand #Entrepreneurship

Trends don’t arrive loudly.
They enter quietly—through culture.

When asked what’s next after matcha, Amit Zorba spoke about Hojicha—a roasted form of matcha with a deeper, gentler flavour.

And when it comes to entering India’s crowded tea space?

“One thing is clear,” he says.
Tea already lives in every Indian heart.

The real question isn’t competition.
It’s connection.

This reel isn’t about trends.
It’s about understanding people.

#Gujpreneur #TeaCulture #Hojicha #IndianBeverages #FounderInsights

Matcha isn’t the problem. The way we consume it

Matcha isn’t the problem.
The way we consume it is.

According to Amit Zorba, founder of Kokoro, pure, high-quality matcha has real benefits—especially when consumed at the right time.
In fact, when taken in the evening without syrups or creams, it can even support better sleep.

But when trends turn into shortcuts, the purpose gets lost.

So is matcha a wellness drink…
or just another Instagram trend?

Watch till the end for a perspective most reels won’t tell you.

#Gujpreneur #Kokoro #MatchaTruth #FoodTrends #ConsciousConsumption