In Gujarat, business is not just work – it’s a habit, a tradition, and something that runs in our blood. Every Gujarati has at least one business idea, whether it comes up during a tea break, a family chat, or even while scrolling through WhatsApp. We don’t just dream big – we plan smart, take risks, and turn small ideas into big opportunities.
Today, many Gujaratis are taking these ideas and turning them into real businesses. Startups that solve problems, help people, and make life better. From selling affordable medicines and teaching in local languages to finding parking or making baby care products, these new companies are full of purpose and passion.
What makes these startups special is that they were founded by ordinary people, such as engineers, parents, students, and children of farmers. They saw a problem in daily life and thought, “Let’s fix this.” They didn’t wait for someone else to do it. They took the first step. These businesses are not just about making money. They are about helping others, solving real problems, and doing something meaningful for society.
Startup from the streets of Gujarat:
In this article, we bring you 13 such amazing startups from the streets of Gujarat. Each one has a unique story, a smart solution, and that typical Gujarati touch. Practical, positive, and full of Jugaad. So, if you love business stories and want to see how Gujarat is leading the startup game, keep reading.
1. Medkart Pharmacy – Ahmedabad
Founded in 2014 by Ankur Agarwal and Parasharan Chari. Medkart Pharmacy gave a powerful response to an agonizing question: Why are life-saving medicines so expensive for the common people? After having witnessed, on one occasion, the agony of high medical costs. Parasharan wanted to set up a pharmacy that would sell high-quality generics at affordable prices, together with Ankur. It started as a small venture but has now risen up to become a healthcare revolution, with over 100 outlets all across India. Medkart doesn’t just sell medicines; it restores access and dignity, and now choice to patients whose choices did not exist before.
2. Saarthi Pedagogy – Ahmedabad
In 2015, Sushil Agrawal, a mechanical engineer passionate about education caught sight of a glaring problem: The budget schools were being crippled by poor classroom delivery and an inconsistent method of assessing students. This observation led to the creation of Saarthi Pedagogy, an AI-driven EdTech service that helps schools with smart lesson delivery and personalized learning. Today, Saarthi is re-imagining the teaching approaches of thousands of educators and the learning pathways of students, particularly within under-resourced educational ecosystems across the country.
3. BabyOrgano – Ahmedabad
The BabyOrgano journey started in 2019, when, as a new mum, Riddhi Sharma was unable to find safe Ayurvedic wellness options for her child. Joining forces with her husband, Ripul Sharma, she gave birth to BabyOrgano. An Ayurvedic baby care company bridging ancient wisdom with modern parenting. Their range of chemical-free, doctor-approved products has since earned the trust of over a million parents across India. BabyOrgano is more than a business; it’s a parenting companion rooted in purity and care.
4. Show My Parking – Ahmedabad
Festive crowds, congested city streets, and endless circling to find a parking spot. This daily frustration sparked the idea behind Show My Parking in 2019. Founded by Ayaz Mansuri, Wasim Mulla, and Sabbir Ukka. The startup offers an app-based platform that helps users discover, book, and navigate to available parking spaces. Their white-label product, AmdaPark, is being adopted in various cities and municipal projects, making urban mobility smarter and more efficient.
5. Univia Agritech – Ahmedabad
In 2020, Univia Agritech was founded by Ravi Varmora, Ketan Modi, and Kinjal Varmora. To modernize agriculture through digital innovation. With Gujarat’s strong farming heritage in mind, the team developed services like soil health analysis, crop planning tools, and real-time consultations. Univia empowers farmers with data-driven insights that help reduce input costs and improve yield outcomes. It’s a tech-forward ecosystem designed to support India’s backbone—its farmers.
6. LearnVern – Ahmedabad
Recognizing the digital divide in online education. Niral Modi launched LearnVern in 2020 with co-founders Shivani Arora, Varsha Modi, Aditi Shah, and Paula Pankah Shah. The platform offers free, skill-based courses in Indian languages, making education accessible to those who are often left behind due to language barriers. From IT and software development to business and marketing. LearnVern is helping students in Tier 2 and Tier 3 cities upskill and thrive.
7. ZenDevX – Ahmedabad
Why should coding be a barrier to digital creativity? In 2022, Bhavik Makwana and Yogesh Vachhani asked this question and answered it with ZenDevX: A no-code platform that allows anyone to build apps and websites without needing programming skills. From students and small business owners to creators and solopreneurs, ZenDevX is empowering a new wave of digital makers in Gujarat and beyond.
8. Terra Food Co. – Ahmedabad
Sriram Nair founded Terra Food Co. in 2017. With a vision to bring health-conscious dining to the mainstream. Starting as a farm-to-table café. Terra evolved into a cloud kitchen model delivering freshly made, gourmet-style home meals. Today, it runs multiple kitchens across the city. And offers everything from risottos and Buddha bowls to classic Indian comfort food. Terra’s journey reflects how mindful eating can be scalable, sustainable, and deeply satisfying.
9. Zyapaar – Ahmedabad
In 2021, the chaos of the COVID-19 pandemic Nirav Shah, Pankaj Modi, Palak Shah, and Vishal Dhori identified a major problem. The MSMEs were struggling to stay visible and connected. Zyapaar was their answer: A B2B platform designed like social media for businesses. It helps manufacturers, wholesalers, and traders find trusted contacts and grow networks digitally, making the traditional business mandal thrive in the modern era.
10. R for Rabbit – Ahmedabad
In 2014, when Kunal and Kinjal Popat became parents, they found the Indian market lacked safe, stylish baby gear. Inspired by their daughter Aarna, they launched R for Rabbit, offering safety-certified strollers, car seats, and more. Their products strike the perfect balance between function and flair, making parenting easier and more joyful. Today, R for Rabbit is a leading name in the baby product industry across India.
11. Zero Cow Factory – Surat
Founded in 2021 by Sohil and Parini Kapadia. Zero Cow Factory is redefining the future of dairy. Using precision fermentation, they’ve created India’s first animal-free milk protein—no cows involved. In a state known for its dairy dominance, this Surat-based biotech startup is proving that ethical, sustainable alternatives can coexist with nutrition and taste. It’s a leap toward a more compassionate food system.
12. One Way Cab – Vadodara
In 2015, Vivek Kejriwal, Devang Sanghvi, and Pankaj Gandhi launched One Way Cab. To solve an all-too-common problem—being charged for round trips when traveling one way. Their platform offers intercity cab rides with fixed one-way fares, eliminating unnecessary return charges. Now operating in over 20 Indian states. One Way Cab is reshaping long-distance travel with transparency and affordability.
13. XYXX Apparels – Surat
After studying abroad, Yogesh Kabra returned to India in 2017 and noticed a lack of premium innerwear options for men. XYXX Apparel: A brand created with the idea of combining soft, breathable fabrics with contemporary designs to define comfort. Popular among Gen Z and millennial audiences. XYXX goes beyond the underwear label to boost inner confidence in men through quality craftsmanship.
Conclusion: Gujarat’s New Business Heroes
Let’s be honest, these start-ups turned those chai-time ideas into chai-worthy success stories! They’ve built not just companies, but communities. They’ve turned everyday problems into powerful solutions with jugaad, with joy, and with a pinch of Gujarati swag.
Want more stories of bold ideas and business brilliance from Gujarat? Follow Gujpreneur – where Gujarat’s entrepreneurial spirit gets its spotlight. Startup karo! Swag sathe karo!
