December 16, 2025 - Gujpreneur

Marketing

The New Shortcut to Smarter Influencer Marketing: Adintors

It may be easier for a lion to chase a deer across a vast jungle, but to track the right influencer for a brand

What’s trending

Anuv Jain – Dastakhat India Tour – Ahmedabad

Movie Night- Under the Stars

Piyush Mishra’s Aarambh 2.0

Meet Jatakia

Priyanka Jatakia

Meet Jatakia and Priyanka Jatakia are the passionate founders of Gujpreneur aiming to inspire and empower change through entrepreneurship journeys of people around them.

Read Next

Gujarat’s Mega Infrastructure Boom: The High-Speed Future of Connectivity, Investment & Green Living

Sourabh Gupta

Balaji Wafers: The Inspiring Journey From ₹20,000 to ₹40,000 Crore

Keyur Tabiyar

How Gujarati Horror “Vash” Became Bollywood’s Next Big Inspiration

Lovish Bansal

Instagram

Brands come and go. Communities stay. Amit Zorba

Brands come and go.
Communities stay.

Amit Zorba shares how Kokoro has evolved into a social impact enterprise, driven by a simple belief:

If you want to build a lasting business—
become useful. Become essential.
Like Tata. Like Amul. Like Reliance.

The future, he believes, belongs to businesses that feel less like brands
and more like belonging.

This isn’t a growth strategy.
It’s a mindset.

#Gujpreneur #Kokoro #SocialImpactBusiness #CommunityOverBrand #Entrepreneurship

Trends don’t arrive loudly.
They enter quietly—through culture.

When asked what’s next after matcha, Amit Zorba spoke about Hojicha—a roasted form of matcha with a deeper, gentler flavour.

And when it comes to entering India’s crowded tea space?

“One thing is clear,” he says.
Tea already lives in every Indian heart.

The real question isn’t competition.
It’s connection.

This reel isn’t about trends.
It’s about understanding people.

#Gujpreneur #TeaCulture #Hojicha #IndianBeverages #FounderInsights

Matcha isn’t the problem. The way we consume it

Matcha isn’t the problem.
The way we consume it is.

According to Amit Zorba, founder of Kokoro, pure, high-quality matcha has real benefits—especially when consumed at the right time.
In fact, when taken in the evening without syrups or creams, it can even support better sleep.

But when trends turn into shortcuts, the purpose gets lost.

So is matcha a wellness drink…
or just another Instagram trend?

Watch till the end for a perspective most reels won’t tell you.

#Gujpreneur #Kokoro #MatchaTruth #FoodTrends #ConsciousConsumption

‘Utsav Amar Jaati, Amar Gotra.’ For Amit Zorb

‘Utsav Amar Jaati, Amar Gotra.’

For Amit Zorba, work is not separation — it’s celebration.
Joy fuels creation.
Fun fuels consistency.

This philosophy shaped Kokoro — and a coffee culture Ahmedabad had never seen before.

#FounderPhilosophy #Kokoro #WorkWithJoy #Gujpreneur

He didn’t just start a coffee brand. He started

Building a business is easy. Building one that upl

Building a business is easy.
Building one that uplifts communities is intentional.

Amit Zorba, Founder of Kokoro, believes entrepreneurship must create value beyond balance sheets — at the grassroots level.
This is what a true social-impact enterprise looks like.

#Gujpreneur #SocialImpactEntrepreneur #PurposeDrivenBusiness #KokoroCommunity