Gujarat has always been a name associated with business excellence. It’s not just about startups or sales: It’s about women turning their journey into purposeful ventures. Basically, the entrepreneurs went ahead to build businesses without getting much-needed permission or set timing. They worked out from whatever they loved, held strong beliefs, and wanted to see transformation in some way.
Some started because they couldn’t find the right product. Others because they wanted more meaning in their work. Whether it’s a beauty brand that speaks the language of self-love, a clean-tech company built from banana waste, or a reading platform helping kids fall in love with books each business reflects the woman behind it.
Their paths haven’t been easy. But in every challenge, they’ve found creativity. In every gap, they’ve built bridges. They’re not trying to fit into the business world. They’re reshaping it on their own terms.
This isn’t a trend. It’s a movement. This entire movement is run by women from all corners of Gujarat: One Bold Idea, One Handmade Product and One Heartfelt Mission!
Now, let us move towards some inspiring stories of women entrepreneurs from Gujarat turning their passion into purpose:
Iris Cosmetics: Makeup for Empowerment
Founder: Nupur Shah
Location: Ahmedabad
Founded in 2019 and started as a response to the unavailability of good quality makeup brushes in the Indian market. Iris Cosmetics is now a full-fledged beauty brand that celebrates self-expression and individuality. With liquid blushes and eyeliners and kajal’s that are cruelty-free, vegan, and paraben-free. The brand encourages users to embrace vibrant styles. Its campaign #SlayWithIris builds an inclusive beauty community where makeup becomes a tool for empowerment and confidence.
Maiora Diamonds: Redefined Luxury with Lab-Grown Ethics
Founder: Priti Sheth
Location: Ahmedabad
Founded in 2020, Maiora Diamonds is Gujarat’s first ever lab-grown diamond jewellery brand, taking sustainability to the new luxury. Taking its name from Maiora Crystalline (literally greater diamonds), the brand is dedicated to providing ethical alternatives to mined diamonds with no sacrifice to beauty.Every purchase supports ecological initiatives like tree plantation, making each piece a statement of both elegance and environmental responsibility.
IHRAYA – Jewelry Born from Courage and Creativity
Founder: Khushboo Rasania
Location: Ahmedabad
IHRAYA launched in 2024 as a silver jewelry brand that speaks of bold individuality and creative rebellion. After leaving her Chartered Accountancy career, Khushboo Rasania ventured into designing wearable art that embraces personal chaos, courage, and self-love. Each piece of jewelry is a reflection of fearless expression, challenging conventional norms through handcrafted beauty.
AltMat – Interweaving Sustainability with Innovation
Founder: Shikha Shah
Location: Ahmedabad
Launched in 2019, AltMat is a clean-tech company that’s turning agricultural waste including banana, hemp, and nettle residues also into eco-friendly, durable natural fibers. With their unique, proprietary blend of mechanical, chemical and microbial processes. The company developed “Altag,” A cellulose-based fiber that is scalable and industry-ready. AltMat collaborates with global brands to push forward circular fashion and eco-friendly material innovation.
Crooze – Gamifying Sustainable Mobility with a Cause
Founder: Nikita Lalwani
Location: Ahmedabad
Started in 2021, Crooze is a fitness-tech platform that turns daily movement like cycling, walking and running into a rewarding experience. India’s first Bicycle Mayor, the app rewards users with Crooze Coins that can be redeemed for fitness and wellness perks. Backed by GUSEC, IIMA Ventures, and Google AppScale Academy. Crooze has logged over 18 million kilometres, building a health-conscious and eco-aware community through events like the Indian Pedalling League.
Seven Spring Tea – Sipping Wellness, Naturally
Founder: Sejal Purohit
Location: Ahmedabad
Seven Spring is a luxury tea company starting on the path in 2020, making organic and health-focused blends from sustainable materials hand-picked (Himalayan foothills) from all sources around the globe. Sejal Purohit created the brand to promote mindful living through natural teas. Their product range includes green tea, black tea(from Darjeeling), and unique herbal infusions like chamomile, hibiscus, Tulsi and therespecial pomegranate all FSSAI and GMO certified. Seven Spring combines purity, taste, and therapeutic benefits in every cup.
Readers Adda – Cultivating Young Minds Through Reading
Founder: Jyoti Dora
Location: Surat
Founded in 2017, Readers Adda is a reading platform that aims to cut down children’s screen time and cultivate a habit of reading. Jyoti Dora is certified storyteller and reading coach. This platform offers an online library, hobby classes, and community learning to boost children’s confidence, communication, and critical thinking. Readers Adda goes beyond books to shape young leaders through literacy and imagination.
Shikha Kothari Art Studio: From Corporate to Canvas
Founder: Shikha Kothari
Location: Ahmedabad
Founded in 2020, this is Ahmedabad-based artist turned her passion for painting into a full-time pursuit after leaving behind a corporate career. A qualified Company Secretary and MBA, she now conducts online and offline art workshops of Resin Artwhile creating expressive, soul-led artworks. With her belief that “The More You Give, The More You Get,” Shikha continues to inspire budding artists to lead with creativity and purpose.
True Parenting Story : Raising with Purpose
Founder: Ambika Agarwal
Location: Surat
True Parenting Story brings Ayurveda-informed baby care into modern consciousness. Ghee is the key ingredient in the range, being used for centuries to nourish, repair, protect, and nurture gentle baby skin. True Parenting Story merges nature and love-times with liquids in a gentle concoction for nurturing parents. Each of its products is made with tradition and care to nurture holistic wellness, comfort, and safety for little ones.
Changing the Game, One Dream at a Time
These women have transcended stereotype, comfort zones, and normal career paths just to make something powerful. Their stories have something to do with passion but are ultimately put into action in the name of purpose. With brush or jewel, or bike or blueprint, they are creating Gujarat’s far-reaching future with a bold imagination and meaningful impact.
Their journeys reflect more than business success. They are symbols of hope, grit, and a new way forward. They show us that dreams grow best where there is courage to plant them—and these women have planted forests.
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