Basic Information

Niruben N. Desai is a legendary 80-year-old entrepreneur from Ahmedabad who started her homemade ice cream business on a kitchen gas stove in 1986. ​Operating under the brand "Niru Baa no Ice Cream" in Navrangpura, she has achieved massive local fame entirely through word-of-mouth with zero traditional advertising. ​ ​The brand is celebrated for using 100% natural ingredients, seasonal fresh fruits, and absolutely no artificial colors or chemical preservatives.

: Niru Baa no Icecream

: 01/26/1986

: B2C

: 1-10

: XXXXXXX657

: I'm born & brought up in Gujarat

: Shop No:7, Spenta 2 near Vishveshwar tower Sundarnagar, Naranpura, Ahmedabad 380013