E-Commerce Brands that are defining Online India
Gujarat has always been known as the land of business where trade, trust, and tenacity define success. But in today’s fast-moving digital world, Gujarat’s entrepreneurial DNA has evolved. It’s no longer confined to factory floors or bustling markets, it’s thriving online.
From fashion to fintech, home décor to health foods, a new wave of Gujarati entrepreneurs is powering India’s e-commerce boom. These are entrepreneurship stories in India that highlight courage, innovation, and the unmistakable Gujarati flair for scaling smart.
If you’re dreaming of setting up your business or curious about the growth of entrepreneurship in India, these 15 stories will show you how local roots and digital ambition can turn ideas into empires.
1. Nykaa: Beauty & Lifestyle
Founder: Falguni Nayar | Founded: 2012 | Model: Omnichannel
It began as a small online beauty platform and is now India’s first woman-led unicorn IPO. Falguni Nayar, born into a Gujarati family, left her investment banking job to make self-care accessible and aspirational. Nykaa’s mix of content, curation, and convenience turned it into India’s beauty giant and a masterclass in modern entrepreneurship.
2. Story@Home: Home Furnishing
Founder: Ankit Rungta (Vadodara) | Founded: 2012 | Model: Marketplace + D2C
Story@Home built an empire from curtains and cushions. By focusing on bold designs and affordability, Ankit Rungta’s Vadodara-based venture became a bestseller across Amazon and Flipkart. It’s a true entrepreneur journey from textile heartland to digital shelves.
3. Urban Space: Home Decor
Founder: Radhika Koolwal (Ahmedabad) | Founded: 2018 | Model: D2C + Marketplaces
From a small Ahmedabad workspace to a ₹25 crore brand, Urban Space embodies the journey of a startup done right. With vibrant home textiles and modern designs, Radhika turned home styling into a thriving online business.
4. Plantex: Home Improvement & Hardware
Founder: Abhishek Chauhan | Founded: 2016 | Model: Marketplace (Amazon, Flipkart)
Plantex made bathroom fittings look elegant online. With quality stainless-steel accessories and a customer-first approach, this Gujarat based brand became an Amazon favorite. It’s proof that even industrial categories can shine in e-commerce.
5. Bummer: Innerwear & Loungewear
Founder: Sulay Lavsi (Ahmedabad) | Founded: 2020 | Model: D2C
Bright colors, bold ads, and comfort that sells. Bummer is a Shark Tank India success story. Sulay’s focus on eco-friendly materials and quirky branding made innerwear cool again, showing that humor and sustainability can build a loyal audience.
6. Ajio: Fashion Marketplace
Parent Company: Reliance Retail (Mukesh Ambani) | Founded: 2016 | Model: Omnichannel Marketplace
Ajio blends trend and tech under Gujarati leadership. With a strong focus on affordability, style, and inclusivity, Reliance’s Ajio has become India’s second-largest online fashion platform. It’s a symbol of how business in Gujarat scales through innovation.
7. Pepperfry: Furniture & Home
Co-founder: Ashish Shah | Founded: 2012 | Model: Marketplace + Omnichannel
Ashish Shah helped make online furniture shopping a reality. With its “Studio Pepperfry” stores and massive online catalog, the brand proved that convenience and trust can coexist, redefining how to start a business in high-ticket e-commerce.
8. Infibeam Avenues: E-commerce & Fintech
Founder: Vishal Mehta | Founded: 2007 | Model: B2B Marketplace Tech
Infibeam Avenues powers India’s e-commerce backbone — from BuildaBazaar to the payment gateway CCAvenue. Based in Ahmedabad, Vishal Mehta’s vision of empowering merchants makes Infibeam a pillar of India’s digital infrastructure.
9. OnlyMobiles: Electronics Retail
Founder: Sanjeev Bhatia | Founded: 2016 | Model: Marketplace + D2C
From a small shop in Surat to one of India’s most trusted mobile sellers, OnlyMobiles is the perfect startup story of digital transformation. It leveraged trust, pricing, and delivery efficiency to compete with major online retailers.
10. Mortantra: Jewellery
Founder: Shaili & Naimish | Founded: 2016 | Model: D2C + Marketplaces
Handcrafted luxury meets digital storytelling. Mortantra, the jewellery brand by Shaili Shah, blends traditional Indian artistry with modern e-commerce. From Ahmedabad to global customers, it’s a shining entrepreneurship story in India.
11. Avimee Herbal: Ayurvedic Hair & Skin Care
Founders: Radha Krishna Choudhary (“Nanaji”) & Shakuntala Choudhary | Founded: 2021 | Model: D2C + Marketplaces
A family’s love for Ayurveda turned into a viral brand after Shark Tank India. Avimee Herbal’s authenticity, story, and trust-based marketing make it an inspiring lesson in learning about entrepreneurship the Gujarati way with emotion and ethics.
12. Quba India: Architectural Hardware & Fittings
Founded: 2010 | Model: B2B + Marketplace
Based in Gujarat, Quba India reimagines hardware design especially door locks with aesthetics and precision. Its steady growth over a decade reflects Gujarat’s strength in running a business that values both quality and innovation.
13. Havi.co: Robotics & STEM Toys
Founder: Prashant Mamtora | Founded: 2020 | Model: D2C
Engineer-turned-founder Prashant Mamtora created Havi.co to make robotics education fun. His DIY kits teach kids STEM through play, showing how passion-driven ideas from Gujarat can transform all business ideas into national movements.
14. Fynd: Fashion Tech Platform
Co-founders: Farooq Adam, Harsh Shah & Sreeraman M.G. | Founded: 2012 | Model: Omnichannel Retail Tech
Fynd connects brands and stores to real-time online shoppers. With co-founder Harsh Shah’s Gujarati roots, it reflects how Gujarat is also quietly leading India’s retail tech revolution.
15. The Whole Truth Foods: Clean Label Snacks
Founder: Shashank Mehta | Founded: 2019 | Model: D2C + Marketplaces
Built on honesty and simplicity, The Whole Truth tells consumers exactly what’s inside the packet. No hidden ingredients, no marketing fluff. Shashank’s entrepreneur journey proves that transparency is the new trust currency in online business.
Conclusion
From beauty to robotics, snacks to jewelry, Gujarat’s entrepreneurs are shaping how India shops online. Each of these 15 brands embodies a timeless truth: Gujarat doesn’t follow trends; it builds them.
If you’re dreaming about starting up your business, let these stories remind you that every global brand starts with a small, local idea. Whether it’s a homegrown product or a new tech tool, Gujarat’s e-commerce founders show us that great businesses don’t just sell things, they sell belief, passion, and purpose.
Because in the end, the real business of Gujarat has always been this: turning ideas into impact, and dreams into stories worth sharing.
Keep visiting Gujpreneur for more such interesting sneak peek!
