“Regional cinema is no longer regional – its heartbeat is reaching pan-India audiences.”
– Taran Adarsh, Film trade analyst

For many years, when people talked about films in India, only one name used to come forward, and that was Bollywood. For many decades, Bollywood ruled Indian cinema alone. Then time changed, and South Indian movies started becoming blockbusters. Earlier, the influence of Indian cinema was one-way, which we can call Bollywood to regional, but South Indian movies changed that.

Slowly, many South Indian movies became popular at the national level. Not only this, Bollywood also started making remakes of those movies. Now, in this regional cinema space, how long would only South rule, because recently a Gujarati regional movie also became a blockbuster and attracted Bollywood’s attention.

That Gujarati movie is Vash, a psychological horror film that kept viewers so engaged that they did not get a single moment to look away from the screen. Because of its impact, Bollywood made its remake named Shaitaan, which became a national-level blockbuster. Let us talk about it.

Vash Movie Review

First, let us take some basic information about the Gujarati movie Vash:

• Release Year: 2023
• enre: Horror, Psychological, Black Magic, Suspense
• Director: Krishnadev Yagnik
• Writer: Jay Bhatt, Krishnadev Yagnik
• Stars: Hiten Kumar, Hitu Kanodia, Janki Bodiwala, Niilam Paanchal
• Running Time: 117 Minutes
• Budget: 3-3.5 Crore Rs
• Box Office: 15 Crore Rs (Estimated)

Today, if we look back, we will find that Vash was not just a movie but proved to be a turning point for Gujarati cinema. The director Krishnadev Yagnik mostly made comedy movies earlier, such as his famous Gujarati film Chhello Divas. But seeing the audience’s excitement for horror films, he decided to enter this genre and created a blockbuster in the form of Vash.

Vash Movie Review and Storyline

“Earlier, people didn’t give Gujarati films recognition. Now they say, ‘Let’s go watch a Gujarati movie.’ That change is the real profit.”
– Krishnadev Yagnik

There is a happy family of four people, including a mother, father, and their two children. Suddenly, a stranger enters their lives, and that cheerful family gets trapped badly in the web of evil powers and black magic. After this, suspense begins, and with every moment, the tension for viewers keeps increasing.

What the family does to save themselves and how far they go to fight this situation is truly amazing to watch.

If we talk about the review of Vash, we can say with confidence that if you watch the first 15 minutes of the movie, after that you will forget all your work. Today, when we cannot even spend five minutes without checking mobile notifications, here you will forget not only your phone but also everything happening around you for the next two hours.

Every passing moment of the movie increases fear and anger inside you. You will find yourself trapped in that situation and will think again and again about how to escape from it. Believe me, if you have not watched this movie yet, then today itself should be your first task.

How Vash Redefined Horror and Inspired Bollywood’s Shaitan

“Good cinema travels far. It doesn’t need a translator; it only needs an audience that can feel the emotion.”
– Ajay Devgn, Bollywood Actor

Some of you may not have heard about the movie Vash yet, but you must have heard about or even watched Bollywood’s blockbuster movie Shaitaan. Let us tell you that Shaitaan is the remake of Vash. Although the cast and crew changed, the main actress, Janki Bodiwala, remained the same.

Now the question is, what was so special in Vash that it attracted a big cinema industry like Bollywood and encouraged it to make a remake. Not only this, the Bollywood movie became famous across the country, and because of this, Vash also became popular everywhere. Let us look at some factors.

1. The Vashikaran Factor

In Indian culture, black magic and vashikaran have always been a sensitive and research-based topic. People feel scared to talk about it, which increases curiosity among them. The director Krishnadev understood this concept very well and presented it beautifully on screen.

The way he used the vashikaran factor in the movie and converted it into a storyline, shook the audience deeply, and this became one major reason for the movie’s success.

2. Raw Horror

For a long time, reports have shown that audiences today are moving more towards horror, thriller, and suspense movies. Because of this, many horror movies are being made in Bollywood, Hollywood, and even in South cinema. However, almost the same concepts were being repeated everywhere, which made audiences feel bored.

In such a situation, a horror movie where no ghost is hiding around to scare you, but instead an evil person is standing right in front of you and you cannot do anything, became a strong factor in keeping viewers engaged.

3. The “Janki Bodiwala” Phenomenon

A movie may be strong, but if the main cast does not perform well, even a good movie becomes weak. In this movie, there are many intense scenes that could have become funny instead of scary if they were not performed properly.

This is where Janki Bodiwala showed her magic. She performed her role in such a way that the audience felt she truly needed help. Along with the story, viewers themselves start thinking about how they can save Janki from that evil power.

It is because of her acting that she was selected again for the lead role in Bollywood’s Shaitaan.

What This Means for Gujarati Filmmakers and Young Talent

Through Gujpreneur, in the conclusion of this article, we want to tell you what Gujarati filmmakers and young talent can learn from this movie’s success. If you are a content creator or filmmaker, you should never wait only for big budgets or stars. You should focus on storylines that force audiences to promote the film themselves.

Janki Bodiwala’s talent also proves that language does not limit you to one place, but instead opens new doors for you. Young actresses like Janki are an inspiration for hundreds of Gujarati actors and actresses who are still struggling and want to move forward in life.