Some stories don’t begin with genius or privilege. They start with grit. From call centres to coding dreams, the Gujpreneur behind Currently.Club. This is the story of Mitesh Shethwala, the founder of Currently.Club — a real-time social platform that’s quietly rewriting how India connects. His journey isn’t about overnight success. It’s about everyday courage, surviving setbacks, and building something meaningful when nothing seemed certain.

The Early Days: When Degrees Lost Value

Like many dreamers of his generation, Mitesh pursued engineering — once the most prestigious degree in India. But by the time he graduated, the world had changed.

“Engineering was once the ultimate qualification. Over time, even short-term courses started opening the same doors.”

That realisation brought challenges — financial struggles, career confusion, and a lot of soul-searching.
Mitesh worked wherever he could: call centres, sales roles, tech support. Jobs that didn’t match his degree, but gave him something far more priceless: perspective.

“I failed multiple times. But failure wasn’t the end. It taught me patience, humility and how to build my own path.”

Those early experiences planted the seed of entrepreneurship — understanding people, products, and persistence from the ground up.

The First Venture: YouDedicated

Mitesh’s first real attempt at entrepreneurship came with a startup called YouDedicated.
The ambition was high. Resources were low. Results were slow.

The company struggled to take off for six months. There was no investor interest, no viral moment, no breakthroughs, just endless effort, and the creeping uncertainty that comes with entrepreneurship.

Yet he refused to quit.

“I didn’t treat it as failure. It was feedback.”

To stay afloat, Mitesh joined Zeptec in sales and shocked everyone by generating lakhs of revenue within a month.

“Replacing isn’t the goal. You must create parallel value — something that cannot be substituted.”

This philosophy later became the foundation of everything he built.

From One Idea to Another: The Entrepreneurial Marathon

Mitesh’s story didn’t stop at one idea. He kept building- sometimes out of passion, sometimes out of curiosity, and often out of necessity. It was about the constant evolution of an entrepreneur who refuses to stay still. Over the years, he dived deep into multiple ventures — in IT, digital products, and tech-driven services.

From Aspirational Defee to JU, Rejoin, tech platforms, digital ventures, and service companies — each startup added new layers of understanding.

Some attracted private funding while some scaled. Some pivoted while others shut down.

But one thing remained constant: his curiosity and his hunger to create.

He wasn’t chasing success. He was chasing purpose. And purpose often takes years to find its perfect shape.

The Spark Behind Currently.Club

In 2023, when the world was drowning in reels, filters, and endless scrolling, Mitesh noticed something unusual:

We were more connected than ever — yet more disconnected from our real lives.

That’s when he asked himself:

“What if we built something that celebrates what’s happening right now?”

This simple question became the spark for Currently.Club — a platform built for authenticity, not performance.

A place where people share what they’re doing right now — unfiltered, raw, real.

It’s not about showing your best version. It’s about showing your true one.

“You can’t plan a ‘currently’. You live it.”

Today, Currently.Club has:

• 180K+ downloads

• 154K+ signups (invite-only)

• 78,000+ monthly active users

• 12,000+ moments posted every day

• 1 sign-up every 3–4 minutes

• 0 CAC — powered purely by community-led growth

With a team of 25+ and users joining from nearly every corner of India, Currently.club is becoming the country’s most honest social platform — the opposite of the algorithm-driven networks we know.

The Philosophy of Parallel Value

Ask Mitesh what drives him, and you won’t hear him talk about valuation or vanity metrics.

He speaks only about Values that:

• outlives trends
• can’t be replaced
• creates its own lane

His journey survived failed launches, funding winters, market shifts, and moments of doubt — because his philosophy stayed solid.

As Mitesh believes, “Entrepreneurship isn’t a straight road. It’s a constant act of creation, reflection, and reinvention.”

The Vision Ahead

Mitesh and his team now aim to build India’s strongest real-time social graph — blending the online experience with meaningful offline connections.

A future where:

• Social media reduces comparison

• Authenticity becomes the norm

• People connect in real life

• Moments matter more than metrics

He believes social media shouldn’t be a performance stage. It should be a present moment.

From engineering classrooms to call centres, from failed startups to a funded product loved across India — his journey proves that:

Success isn’t when everything goes right. Success is when you refuse to stop when everything goes wrong.

The Gujpreneur Spirit

“If you can capture the present,” he says, “you’ve already built something timeless.”

Currently isn’t just an app. It’s a movement. A philosophy. A needed correction in a world exhausted by filters and noise.

It’s a reminder to stay real, live fully, and slow down the social media rat race — right here, right now.

At his core, Mitesh isn’t just building a tech product — he embodies the true Gujpreneur spirit!

A builder who dares to try, learns fast, stands tall after failures, and creates with both mind and heart.