Female entrepreneurship is on the rise, more and more women are starting their own businesses and making their mark in the world of commerce. In a world where mainstream fashion dominates the market, it can be difficult to find unique and quirky products that truly speak to your individuality. That’s where Pair Patola comes in, founded by Hemina Bagaria, a female entrepreneur with a passion for handcrafted footwear and bags.
Hemina’s education juxtaposed with her interests. She pursued her MBA in Finance on her mother’s wish and worked for corporates like HDFC Bank and TCS. But her inner callings were for designing and this resulted in her quitting her corporate job paving the way towards a creative career.
Necessity – Hemina’s Spark Towards Invention
Hemina’s journey began with a simple problem – she struggled to find the right-sized footwear that also matched her personal style. As someone who wore a size not commonly available in most stores, Hemina felt frustrated and limited by the options available to her. With her 9-5 job, she found it even more challenging to scout the market for the perfect pair. So she decided to take matters into her own hands and create her own footwear for a special occasion.
Handcrafting Her Mission & Vision
Pair Patola’s mission is to break the cycle of stereotyped lifestyle products. It provides affordable access to sassy, unique, handcrafted footwear and bags that cater to all foot sizes. Hemina’s vision for Pair Patola was to bring together curated products out of the mainstream and straight from your imagination.
And that’s exactly what she’s done. Pair Patola offers a range of footwear and bags that are bold, and expressive, and add a pop of color to any outfit. From quirky flats to eye-catching sandals, Pair Patola has something for everyone.
What Sets Pair Patola Apart?
Pair Patola sets itself apart from other fashion brands because of its commitment to sustainability and supporting local artisans. All of their products are handcrafted by expert artisans, providing sustainable employment for those with extraordinary skills.
Unlike other stores where it’s a nightmare for those with big foot sizes to get the footwear they love, Pair Patola sets apart as it is available from the smallest to largest available sizes in footwear i.e. 35-44. Their custom and handmade shoes fit everyone. Also, the quaint factor about Pair Patola is the complete freedom of customization. You can make your own footwear according to the occasion and you get the authenticity of handmade footwear additionally.
Hemina believes that the art of designing and creating these products is absolute love, and Pair Patola is the result of that love and passion. It’s clear that each product is made with care and attention to detail, with a focus on quality and comfort. As they are custom-made, they claim smooth exchange; made while keeping mother nature at the forefront. These footwears are completely cruelty-free and vegan.
And while Pair Patola may have started with footwear, they’ve now expanded to crafting distinctive bags as well. Their bags are just as striking and quirky as their footwear, with bold prints and playful designs that turn heads.
Challenges Walking By Her Side
Hemina’s journey right from leaving the corporate world to starting her own venture was arduous. Getting to know a complete new world and learning from it was not going to be an easy task. That too being a mother and being an entrepreneur simultaneously isn’t a walk in the park.
Though she says, “Learning always helps. You need to keep learning and evolving each moment.” Her experiences of being into situations which were like nightmares and some that were milestones made her a firm more about herself and helped her keep going.
The Mantra She Swears In
Pair Patola isn’t just a brand that sells products – it’s a lifestyle. Hemina’s vision for Pair Patola is to provide affordable access to wholesome, whacky, colorful, and quirky products that enhance your personal style statement. With Pair Patola, you’re not just buying a product, you’re buying into a community of like-minded individuals who appreciate handmade footwear and bags. That’s Hemina Bagaria’s mantra of 100% customer retention for your brand.
Message For Aspiring Entrepreneurs In This Field
The custom shoe owner shares 3 gold pieces of advice for aspiring entrepreneurs:
- You have to be really good at content creation no matter what
- Keep it visible because “Jo dikhta hai wahi bikta hai”
- You have to work on social media and make it your partner. For whatever you make, you need proper strategic marketing ideas for it.
Hemina’s Giveaway
With all the experience Pair Patola owner has acquired, she says,”
Sometimes it gets difficult. Every step is learning. I talk to my family when things don’t work out and talking to them gives me new perspectives and ideas. Family is the biggest motivator for me.”
HEMINA BAGARIA
As a piece of advice, Hemina Bagaria emphasizes ensuring that the communication is clear, and that results in insanity.
In conclusion, if you’re tired of cookie-cutter fashion and want to add personality to your wardrobe, Pair Patola is the brand for you. Their products are unique and stylish but also support sustainable employment and local artisans. So why not add color and quirkiness to your wardrobe with Pair Patola’s handmade footwear, custom shoes, and bags? You won’t be disappointed.
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