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Priyanka Jatakia

Meet Jatakia and Priyanka Jatakia are the passionate founders of Gujpreneur aiming to inspire and empower change through entrepreneurship journeys of people around them.

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Everyone saw a food trend. Havmor × Britannia saw

Everyone saw a food trend. Havmor × Britannia saw a product opportunity.The croissant and ice-cream combination was already finding its way into consumer behaviour and social media culture. The interesting move was not creating the trend, but recognising that the behaviour could become a product people could actually try, buy and share.That’s an important distinction for marketers:
Don’t just track what people are watching. Look at what they are trying, repeating and choosing.Because sometimes, the next product idea isn’t waiting to be invented. It’s already happening in the market.Read full insights on Gujpreneur#Gujpreneur #BrandStrategy #BusinessStrategy #consumerbehaviour

The next generation of travellers isn’t looking

The next generation of travellers isn’t looking for more. They’re looking for what matters to them.Anshul Shah sees Gen Z as a highly intentional generation — conscious of what they want, how they spend, and the experiences they choose.For the travel industry, that changes the question.It’s no longer just about where can we take them?
It’s about what can we create that they will actually value?As traveller expectations evolve, understanding the customer becomes just as important as understanding the destination.Anshul Shah, CEO of All 4 Season, shares his take on Gen Z and the changing business of travel.#Gujpreneur #GenZ #TravelBusiness #LuxuryTravel #experientialtravel

What does a ₹10 lakh travel plan actually look l

What does a ₹10 lakh travel plan actually look like?Is luxury about where you stay, how you fly, or the experiences you create along the way?In this conversation, Anshul Shah, CEO of All 4 Season, breaks down what goes into planning a luxury journey, from choosing the right destination and accommodation to creating experiences that make the journey worth the investment.Because luxury travel isn’t simply about spending more. t’s about knowing where the value lies.Read the full conversation on Gujpreneur.#Gujpreneur #All4Season #LuxuryTravel #ExperientialTravel

Gujarat has more to offer than we often realise.

Gujarat has more to offer than we often realise.From heritage and architecture to culture, cuisine, wildlife and unique experiences, the state has the ingredients to build a strong luxury travel ecosystem.The opportunity is not just to attract more travellers, but to create experiences that make them want to come back.Anshul Shah - CEO All 4 Season, shares his perspective on Gujarat’s untapped potential in luxury tourism.#Gujpreneur #GujaratTourism #LuxuryTravel #All4Season #TravelBusiness

Building a business is full of shortcuts. But know

Building a business is full of shortcuts.
But knowing which ones to take — and which ones to walk away from — is what shapes the journey.For Anshul Shah, staying true to yourself and your clients is not just a principle. It is what builds trust over the long term.
In an industry built around experiences, relationships and significant decisions, trust can become more valuable than any short-term gain.His journey with All 4 Season reflects a simple belief: business can move faster with shortcuts, but it lasts longer with integrity.Read the full story of Anshul Shah, his journey and his philosophy on building in the luxury travel industry on Gujpreneur.#Gujpreneur #Dhandho #LuxuryTravel #Entrepreneurship #businessmindset

From understanding destinations to understanding w

From understanding destinations to understanding what travellers truly value.For over 25 years, All 4 Season has been building its place in the luxury travel industry. At the centre of that journey is Anshul Shah, whose approach goes beyond creating itineraries; it is about creating experiences that feel personal, seamless and worth remembering.From the evolution of luxury travel to wellness, nostalgia, AI and Gujarat’s potential as a luxury destination, Anshul looks at travel not just as a business of places, but as a business of experiences.Because the real value of travel isn’t always where you go.
It’s how you experience it.Read the full story of Anshul Shah and his perspective on the future of luxury travel on Gujpreneur.#Gujpreneur #Dhandho #LuxuryTravel #TravelBusiness #experientialtravel