Festivals in India are more than just bright lights and celebrations. They are business opportunities wrapped in emotions, family traditions, and cultural richness. For businesses in Gujarat and across India, this season is the peak time for sales and customer engagement.
Entrepreneurship stories in India show how festive times can transform the journey of a startup into a success story. Being an entrepreneur during this time means setting up your business for scale, understanding consumer behaviour, and running a business with speed. Today, AI is making this easier for young businesses and trending entrepreneurs.
AI is not replacing creativity. It helps entrepreneurs and startups create campaigns faster, personalise at scale, and make every festive offer feel relevant. From fashion to food, auto to real estate, every sector is learning how to start a business campaign powered by AI. This is all about entrepreneurship in the digital era—combining self-made business ideas with smart technology.
Here’s what top business leaders and founders from Gujarat have to say about the real AI advantage for festive season marketing:
1. Tanmay Shanishchara | Founder MeDigit
“Simply put, AI doesn’t replace strategy; it lets strategy run faster. And a real win for brands at festive times is real-time relevance: dynamic creative, offer sequencing, and budget shifts that react to demand. Therefore, I think AI in marketing is a big help for agencies and brands to go from insight to execution faster.”
2. Kartik Donga | Director: Communication Crafts & Co-founder: PeoplActive
“AI marketing can help brands succeed during Navratri and Diwali by making campaigns much more personal, increasing online and offline sales, and letting brands quickly adjust their marketing to match changing local preferences.
During festivals, spending increases in sectors such as real estate, auto, gifting, jewelry, apparel, food, and tourism, so marketing budgets shift to digital promotions that reach as many potential customers as possible.
Using AI, brands can:
- Create campaigns in Gujarati, which boosts engagement by 30–40% since people relate better to their local language and traditions.
- Instantly make ads, social media posts, WhatsApp messages, and push notifications that feel fresh, local, and relevant to each audience.
- Offer personalised deals and discounts that are based on what customers like or have bought before, increasing chances of a sale.
AI tools can also monitor how much impact different campaigns have—like influencer collaborations, which regional areas respond best to, and which offers work on social media. Brands can then move budgets to where results are highest and stop spending where campaigns aren’t working, all in real time.
In short, through AI, even small teams can run smart, high-impact festive campaigns that reach the right customers, build stronger relationships, and maximize festive sales for Gujarati audiences.”
3. Khushboo Solanki Sharma | Founder & Director: Zero Gravity Communications
“AI will help hyper-personalise and create mass content for micro cohorts based on platform and consumer studies in real time.
Apart from that consumer aspect, content creation using AI for brands which don’t have the budget to produce content would be the way to go for us at our agency.”
4. Bhautik Sheth | Founder: iVIPANAN
“Festivals in India are more than shopping. Festivities are about emotions, family traditions, and cultural celebrations. Every Navratri, Diwali, Christmas or Eid brings people together with a sense of joy and belonging. For businesses, this is the time to connect with customers on an emotional level rather than selling products.
This is where AI can prove handy and quick in marketing.
AI cannot replace creativity. It is about making marketing communication more personal and timely. Imagine being able to show different offers to different people based on what they actually want, instead of pushing the same message to everyone.
AI tools help us understand customer behaviour, predict trends, and create content that feels more relevant.
For example:
- Sweets & Food Brands: A dairy or mithai shop can use AI to track which festive boxes are most searched in certain areas and push tailored offers.
- Fashion & Lifestyle: Clothing retailers can use AI to recommend colour choices based on what is trending during Navratri or Diwali.
- Travel & Hospitality: AI can identify families searching for short holiday trips and serve them personalized packages such as beach getaways, hill-station retreats, or spiritual tours.
The real advantage of AI for festive season marketing is speed and precision with a human touch. Campaigns can be planned faster, content can be generated quickly, and insights from data can guide better decisions. But the heart of marketing remains the same, and that is connecting with people’s emotions!
When businesses combine the cultural richness of Indian festivals, emotional bonding among family members, and the power of AI, the objective becomes bigger and is beyond sales. They create experiences that people remember long after the festival is over.”
5. Meet Jatakia | Founder: Reflect Branding
“With AI powering insights and creativity, festive marketing transforms into experiences—luxury for auto, trust for real estate, and joy for F&B or for any field. A brand can connect to customers for long-lasting memories with their personal experience, associated with the brand.
Be it a product or service company, the limited team working every day during the festive season from the customer support team, can also leverage the use of AI and set certain automation systems to give the best experience to their customers.”
6. Hemang Gandhi | CEO: Rioconn Interactive
“Personalization, speed, and precision are the real AI power behind festive marketing. Whether that’s finding the next trend before your competitors, or being able to continually optimize campaigns as they run live down to what feels like an individual level with AI, brands can connect in a meaningful way.
It doesn’t replace creativity, it amplifies it, making festive campaigns quicker, sharper, and more relevant.”
7. Shalin Shah | Founder: The Greenseers
“I believe AI plays a huge part in festive campaigns now. From clients giving us brief uses of AI to us creating mood boards and storyboards using AI. It helps work faster and understand the client’s briefs more clearly. At the same time, I believe it will not replace the ‘art’ part of the campaigns, just push it to new levels.”
Conclusion
The growth of entrepreneurship in India shows how festive seasons are a testing ground for all business ideas. From self-made business ideas to the journey of a startup, entrepreneurs are learning about entrepreneurship in new ways.
AI gives young businesses and startups the edge to stay relevant, connect emotionally, and scale fast. For trending entrepreneurs in Gujarat, this festive season is not just about sales, but about creating business stories that will be remembered.
