Make mistakes and learn from them

Updated January 27, 2023

“Have a Vision. Strive Hard. Make the Right Move. And Win.”

Such is the story of our Gujpreneur Sanjay Shah.


Born in the largest city of Gujarat, Sanjay Shah is the founder of ArmstrongThe leading manufacturer and exporter of industrial machinery in the HDPE/PP Woven sack industry. It was founded in the year 1982.

Over the years, his vision and dedication have helped the company to reach unwavering heights in the industry.

About Armstrong

The sole purpose of the Partnership company is to deliver high-quality industrial sewing machines and other spare parts. They started with serving certain parts of Gujarat and now cater to over 66 countries. The company also provides effective industrial solutions. These solutions can be helpful to manufacturers and traders of the HDPE/PP Woven Sack Industry. In addition to this, the company’s stringent quality control processes add up to its value.

In the past 38 years, Armstrong has seen a precipitous rise in clientele. This has led the company to become one of the world leaders in the industry. Today, with over 20 employees, Armstrong is only an ISO 9001:2015 certified company.

Personal Experience

As a child, Sanjay grew up reading about influential people of the world. In his youth, he dedicated significant time to know about the lifestyle and positive habits of these people. He also adapted a lot of things from their lives. Furthermore, learning about these people also influenced Sanjay to draw inspiration from people, irrespective of their status/age. Eventually, he realized that ‘Leading a balanced life is the true essence of success’.

Along with these activities, Sanjay also attended many events and exhibitions in his youth. Attending them changed his life, forever. This was the time he challenged himself to create a World-renowned Company. Today, Armstrong is a product of this challenge.

His Challenges

Mr. Sanjay feels that challenges are a lifelong part of the life of every entrepreneur. From his experiences, he has learned that everyone battles their own. But Acceptance and Humility are the keys to overcoming these challenges.

Talking about his challenges, he has faced a number of them in terms of manufacturing, technology, research developments, new trends, sales purchases, and office and staff management. After a lot of trial and error, he feels that – “Even though your team is good, you need to take constant reports and follow-ups. This will make sure that everyone is on one page and that everything is streamlined. Furthermore, the implementation process also becomes a smooth ride.”

His Vision

As mentioned earlier, Sanjay is a visionary man. He envisioned the establishment of his company. And it happened. Now, he aspires to expand his business at a global level. Armstrong is already serving the international market. With the industry heading towards many bright prospects, Sanjay is assured that this vision will come true as well.

He also feels that initiatives such as Make in India and Atmanirbhar Bharat will boost his industry along with others as well.

His Beliefs

“I am extremely protective towards my family, both personal and professional. Being the head of my family, I work hard to better their lives. This is what I live for. And so, I will take the loss but not at a loss of my employers and company’s goodwill.”

In addition to this, he has always taken that extra leap to protect the interests of his employers and customers.

His Achievements

Maintaining the goodwill of his company over the past 35 years along with a satisfied clientele – is what Sanjay considers his major achievement in life. According to him, every vendor/customer receives the best experience.

Receiving a very prestigious award from Governor Shri Om Prakash Kohli is another feather on his cap.

Words to Abide By

Encouraging young entrepreneurs, the successful Gujpreneur says, “Honesty and ethics are the principles everyone should follow.”

“Get into a habit of meditation. Make sure you meditate regularly. This habit will clear your vision and increase your efficiency. All this will reap sweet fruits of your hard work.”

“Moreover, make mistakes and make sure you don’t repeat them. And don’t regret, just learn from them and take it in a positive manner.”

From Team Gujpreneur

We are blessed to have a Gujpreneur like Sanjay Shah in our community. Elders like him are a great motivation, inspiration, and support for young and budding Gujpreneurs across the globe. We hope that his journey will inspire and guide you in the right ways.

Read and get inspired by such visionary stories at To stay in touch, follow us on Facebook and Instagram @Gujpreneur.

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