Business growth often requires strategic decisions, and Magnus Motors has done the same. After a successful entrepreneurial journey in Ahmedabad, they recently made a strategic decision by establishing a new Jeep showroom under their name.
After establishing themselves as the go-to destination for Citroën vehicles, they recognised an opportunity. The city needed better access to premium American SUVs and adventure vehicles. This led Magnus Motors to expand its operations with a new Jeep dealership – MagnusJeep. The move creates Ahmedabad’s first dual-brand showroom featuring both Citroën and Jeep.
Located on Sarkhej Highway, this facility represents more than business expansion. It shows how successful dealers adapt to meet changing customer needs.
Leadership Vision
The expansion reflects the vision of Managing Directors Sankalp and Mann Joisar. Their strategic thinking drives Magnus Motors’ growth in Gujarat’s automotive market. As an entrepreneur and CEO, Ashok Adatia plays a key role in leading the company’s transition from a single-brand focus to multi-brand operations.
“At Magnus Motors, we believe relationships are the true wealth of life. It is these connections, with our customers, partners, and teams—that open doors and build the foundation for lasting success.” — Sankalp Joisar, Managing Director, Magnus Motors
This team understands that successful dealerships must evolve with market demands. Their decision to add Jeep shows a commitment to serving diverse customer preferences.
“Every challenge and opportunity comes with its own time. We believe in staying patient, moving forward, and evolving with the needs of our customers and the market.” — Mann Joisar, Managing Director, Magnus Motors
Complete Automotive Experience by Magnus Motors Under One Roof
The new facility on Sarkhej Highway brings together two distinct automotive experiences. Customers can now access the complete range of both brands in one place.
The Citroën lineup includes the full range – C3, C5, ËC3, C5 Aircross, and C3 Aircross. And same for the Jeep, displays the full range – Compass, Wrangler, Grand Cherokee, and Meridian. These vehicles represent American adventure and off-road capability.
Magnus Motors also offers pre-owned Jeep vehicles and genuine MOPAR accessories. This makes the facility Stellantis India’s second Brand House in Gujarat.
The setup allows customers to compare different brands and find their perfect match.
Enhanced Customer Experience
The facility streamlines the entire car-buying journey. Customers can take a test drive and later also book premium service appointments, all at the same facility. Advanced tools like 3D configurators help customize vehicles according to personal preferences. Modern diagnostic equipment supports both brands with precision servicing.
Dedicated teams specialise in each brand’s unique requirements. The JeepLife specialists understand the needs of adventure enthusiasts, while Citroën experts focus on comfort and style. This integrated approach saves time and creates a more satisfying ownership experience.
Conclusion
Magnus Motors’ expansion with MagnusJeep reflects true entrepreneurship in Gujarat’s automotive sector. Their dual-brand approach sets new standards for customer service and business growth. This strategic move demonstrates how successful companies adapt to market opportunities. The facility will likely influence how other dealers approach multi-brand operations.
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