Marketing

The smartest part of Hocco’s Bullet Ice Cream is not the bullet. It is the marketing thinking behind it. Most brand collaborations follow a familiar formula. Take two popular names. Put

Marketing

From “Baniyan” To “Janhit Mein Ranjit”: How ZGC Repositioned Ranjit For India’s New Consumer

Some brands become part of Indian life so deeply that people stop noticing them. Ranjit has always been one of those brands. For years,

Marketing

Symphony’s Latest Summer Campaign Teaches Brands About Modern Consumer Attention: Know how!

For years, summer advertising followed a familiar and predictable formula. Show unbearable heat, Show sweating faces, Show frustration, Show product relief. The approach worked

Marketing

Gujarat Brands Are No Longer Playing Safe: How ZGC Put JadeBlue in the Gen Z Conversation

There was a time when shopping at JadeBlue felt like a family ritual. Before weddings, fathers would stand in front of mirrors trying on

Marketing

CLEAR Premium Water x Hrithik Roshan: Selling Trust, Not Just Water

Most bottled water brands sell purity. CLEAR Premium Water sells certainty. And that changes everything. Its latest campaign featuring Hrithik Roshan feels strategically sharp.

Marketing

Chhoti Bhook Ka Bada Solution: Gopal Namkeen’s Boldest Brand Move Yet

When a brand has spent three decades earning trust, it does not need to shout. It just needs to show up boldly, in the

Marketing

How Litmus Turns Business Problems Into Brand Clarity

There comes a point in every business where effort stops translating into growth. The team is working. The product is strong. The market exists.

Marketing

Shemaroo OHO Gujarati acquisition boosting Gujarati OTT growth

Shemaroo Bets Big on Gujarati OTT Growth and Ownership Strategy

Gujarati OTT growth is no longer an emerging trend. It is evolving into a structured and scalable business opportunity. With Shemaroo Entertainment acquiring OHO Gujarati’s entire

Marketing

“The Wait” by Arvind Limited: Turning Waiting into a Marketing Strategy

In a fast moving fashion industry, most brands compete for instant attention. They rely on speed, glamour, and visually heavy storytelling to stand

Marketing

Regional Brands, National Dreams: How Gujarat Businesses Are Winning Through Smart Marketing

People often say that Gujaratis possess exceptional business acumen from birth. Give them a product or service, and they will know how to find

Marketing

‘The Perfect Timing’: Why Jasprit Bumrah And UNIQLO Collaboration Is a Masterstroke in Modern Sports Marketing

When Jasprit Bumrah walked off the field after leading India’s bowling attack to glory in the ICC Men’s T20 World Cup 2026, he was

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Meet Jatakia

Priyanka Jatakia

Meet Jatakia and Priyanka Jatakia are the passionate founders of Gujpreneur aiming to inspire and empower change through entrepreneurship journeys of people around them.