“Chase your passion, not your pension”-Denis Waitley
One such person is Vaishal Dalal. Vaishal born on 4th June 1989 in the city of Ahmedabad is such a person who followed his passion over pension. From being a Chartered Accountant who refuse to accept job into the same field in the prime of his life to follow his calling and mastering it.
“Excellent Publicity – Helping brands and startups grow” was co-founded by Vaishal and his friend Manan 9 years ago. Together they’ve come far in this journey. From standing on the roads to sell stickers, to being among the top 100 agencies.
Their venture “Excellent Publicity” deals in everything ranging from Marketing & Branding services, from Traditional Media to Non-Traditional Media. Their award-winning solutions run over from hoardings, TV, Radios, and Newspaper to IPL events, Cafes, and Gyms.
Other companies and people have a product or a service to provide as a task at their hands, but they have the task to take that very product and make it reach the right audience at right time and in the right manner. All of this has to be done keeping in mind various factors like the client’s thoughts, requirements, deadlines, budget, etc. And that is a real task at hand.
From not knowing about billboards being called billboards to be among the top 100 agencies they surely created a huge change.
Advertising industry is like ocean and what we do is media buying, planning & consultancy. It’s a small part and we would like to explore so more. Areas like PR, Events, Sports Marketing (exclusively) and a lot more is what they look forward to.
With every yin rolls in yang and for them following up for payments with clients, days after the credit period has exhausted and still the sight of payment is far away is their yin with liquidity hunting being the worst thing.
With more and more businesses and start-ups joining the race and consistent increase in competition has made it important to advertise as a medium to grow. Vaishal strongly believes that Offline media advertising will grow but Digital marketing is the next big thing in their industry with many OTT platforms and applications of Indian origin in the making. Things like easy targeting, analyzing, and increasing the reach are some aspects of digital marketing which makes it more important.
While the world has been facing challenges, Excellent Publicity has begun breaking barriers of physical proximity with everything going online and blurring the geographical boundaries. Virtual meetings have taken place of real-time meetings and demographics have changed to bring opportunities for them. From being hesitant to propose solutions for distant located areas to converting cross-state deals as well as international projects, they’ve created amazing opportunities.
“We are not just colleagues or just friends, we are family.”-Harvey Spectre says in Suits
With a team of well bonded and trustworthy 35 people, they’ve created a family in the team itself. The team works in a manner to create a win-win situation for the audience, client, and them as well.
With the mantra of “If the process is right, the results will eventually fall in your favor.”, they’ve come a long way.
Looking at the biggest challenges in this industry, it is to survive amidst the cutthroat competition is one’s willingness and ability to adapt. Vaishal is a believer in the fact that “Being Positive and being kind to people around one, They will return the favor in more than the unexpected ways, and when you need that.”
With certain tips like Follow the process. Be open to adapt. There is no shortcut to success. Persistent efforts and adaptability to change will eventually sail all difficulties through for you; the journey has given them a huge success.
“Creative without strategy is called art and creative with strategy is called advertising.”-Jef Richards
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